Create or Destroy: Reimagining Marketing with Seth Matlins copertina

Create or Destroy: Reimagining Marketing with Seth Matlins

Create or Destroy: Reimagining Marketing with Seth Matlins

Di: Seth Matlins
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Each week, marketing maestro Seth Matlins is joined by the most influential thinkers across business and culture for unvarnished, actionable, and frequently irreverent conversations on the forces that shape how value is either created or destroyed. From product decisions, supply chain, and capital allocation, to cultural and economic shifts, competitive dynamics, technological disruptions, and internal structure – each one is a marketing force, affecting whether value is created or not, and whether a customer stays or goes. It's a business show. It's a marketing show. Create or Destroy is the show that argues they’ve always been the same thing. From the Vox Media Podcast Network and the Wisdomous Company. Economia Marketing Marketing e vendite
Episodi
  • Qualcomm's Don McGuire, on How A Narrative Shift Created 89% More Value

    Qualcomm's Don McGuire, on How A Narrative Shift Created 89% More Value
    Jun 16 2026
    In Silicon Valley, value can be created or destroyed with every new technology and product innovation. Over his career, Don McGuire, EVP and CMO of Qualcomm, has seen waves of value creation and destruction. From Don’s POV and experience, the most significant destructive force in tech comes from complacency – companies wary of disrupting short-term profits trot out the same gameplan quarter after quarter. As a result, they stop innovating, fail to adapt outdated product strategies, and miss critical technological inflection points. Former industry leaders like Blackberry and Nokia are case studies in how market dominance can slip away, and value can be destroyed. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    1 ora e 11 min
  • Adobe's Lara Balazs On Orchestrating Value Creation

    Adobe's Lara Balazs On Orchestrating Value Creation
    Jun 9 2026
    This week, one of the central ideas of Create or Destroy gets flipped: namely, that product is marketing. Every single product decision is ultimately a marketing decision, and it either contributes to value creation or value destruction. Lara Balazs, Chief Marketing Officer and EVP of Global Marketing at Adobe, agrees with that thesis, but says we need to think of marketing as product too. And like a physical or digital product, you have to "ship" your stories and narratives to create true meaning and relevance with your customers. Lara speaks from a heralded track record of driving massive enterprise growth. Prior to Adobe, she was the CMO and GM at Intuit, ran worldwide marketing for Amazon Prime, and drove iconic brands like Visa and Nike. In a world where marketing has long since moved past isolated campaigns and channels, Lara views the craft as a discipline powered by deep systems thinking. Her job isn’t just managing a department; it’s orchestrating the many moving parts of a massive corporate ecosystem so that every single piece performs as if it is one unified whole. Create or Destroy: Reimagining Marketing with Seth Matlins is produced by Wisdomous and the Vox Media Podcast Network. Follow the podcast on Instagram / TikTok: @createordestroypod Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    53 min
  • Paulie Dery on Why Every Decision is a Brand Decision

    Paulie Dery on Why Every Decision is a Brand Decision
    Jun 2 2026
    From Yeti to Uber and now as CMO of global wellness company AG1, Paulie Dery has built value for companies whose products could easily be commoditized, but weren’t. Having started his career on the agency side as a copywriter, Paulie understands that to stand out in a sea of competitors, you need a strong brand and creative, to maintain customer trust and to instill pride in the building. A strong brand allows performance to take care of itself at a much lower investment. And failing to maintain the brand destroys value, diminishing the product, and diminishing the pricing power. From Wisdomous and the Vox Media Podcast Network. Follow the podcast on Instagram or TikTok @createordestroypod Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    55 min
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