In this episode, we sit down with Craig Linton to explore what charities can learn from The Bear — and why becoming an “experience maker” means embracing the unreasonable, the joyful, and the meticulously crafted.

Craig shares how he uses a real‑life leaky bucket demo to help boards grasp the value of retention, and how charities can incentivise personal touches through KPIs. We dig into the evidence that personalised thanking can increase giving by up to 28%, and why the bar for thanking supporters is still surprisingly low.

A lively, practical conversation for anyone looking to elevate supporter experience from functional to unforgettable.

See if you can hear Tash's dog barking towards the end of the episode - let us know in the comments if you find it!

Meet Your Hosts

David Amos-Reeves is a customer transformation leader who brings clarity and long-term thinking to complex environments. He is known for spotting the patterns others miss and asking the questions that challenge the status quo to build purposeful, psychologically safe teams.

Natasha Evans is a CX leader and strategist with a passion for driving positive change in the charity sector. Driven by curiosity and boundless enthusiasm, Tash is a dedicated mentor who believes in the power of active listening and making incremental progress every single day.

Dave and Tash bridge the gap between big-picture strategy and high-energy execution, combining analytical depth with a human-centric approach to help leaders navigate change without losing their soul.