Crafting Bharat Brand Ki Baat copertina

Crafting Bharat Brand Ki Baat

Crafting Bharat Brand Ki Baat

Di: HT Smartcast Originals
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A proposito di questo titolo

 Welcome to Crafting Bharat: Brand Ki Baat—an industry-first podcast that takes listeners on an exclusive journey inside the world of brand creation. Hosted by Shubhreet Kaur, VP at Adfactors PR. This podcast is more than just stories of brands; it’s about the people who bring those brands to life. Crafting Bharat: Brand Ki Baat dives deep into the strategies, creativity, and challenges that fuel the journey of building iconic brands. From late nights to game-changing breakthroughs, we celebrate the unsung heroes who innovate and shape narratives that resonate with audiences across India and beyond. Join us as we explore the stories behind the brands that inspire and define success in today’s fast-paced, ever-evolving marketplace. This podcast brings you stories, lessons, and inspiration straight from the people who are immersed in the world of branding every single day.HTSmartcast Economia Gestione e leadership Leadership Marketing Marketing e vendite
Episodi
  • Where Process Meets Publicity I Ft. Amitabh Saksena & Sameer Varma

    Where Process Meets Publicity I Ft. Amitabh Saksena & Sameer Varma
    Feb 26 2026
    How does your ice cream reach your freezer perfectly frozen? Most of us never stop to think about it. We simply expect it to arrive fresh, intact, and right on time. In this episode of Brand Ki Baat – Mumbai Edition, we bring together two very different worlds. Sameer Varma, Executive Director at Coldstar Logistics, speaks about building the invisible engine that powers instant delivery across 7,000 pin codes. Amitabh Saksena, Founder and MD of Actimedia PR & Digital, shares how even a hardcore B2B logistics company has a story worth telling. One builds the process. The other shapes the narrative. From cold chains and forecasting models to messaging workshops and brand DNA, this conversation explores what happens when operational discipline meets strategic storytelling. It is about substance before spotlight. Product before publicity. And why even the most complex backend business deserves a clear, compelling voice. If you have ever wondered what really keeps shelves stocked and brands remembered, this episode is for you.
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    40 min
  • Clarity, Conviction, and the Founder’s Voice | Ft. Anindita Gupta & Kunal Singhal I Brand Ki Baat Ep 2

    Clarity, Conviction, and the Founder’s Voice | Ft. Anindita Gupta & Kunal Singhal I Brand Ki Baat Ep 2
    Feb 23 2026
    What does it really take to build in a city that never slows down? From late-night crisis calls to launching ahead of the market, Episode 2 brings together two very different journeys with one common thread: clarity of thought. Anindita Gupta, Founder & CEO of Scenic Communications, speaks about shaping perception before trends explode, while Kunal Singhal, Founder of Eazy Business Solutions, reflects on building tech rooted in Indian realities and scaling it globally. This is a conversation about thinking early, communicating simply, and building with intent in a world that rewards noise but respects substance.
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    39 min
  • Consumer First: Personalization, Leadership & Building Brands That Last | Ft. Vivek Srivatsa & Sivaraman Swaminathan I Brand Ki Baat Ep 1

    Consumer First: Personalization, Leadership & Building Brands That Last | Ft. Vivek Srivatsa & Sivaraman Swaminathan I Brand Ki Baat Ep 1
    Feb 20 2026
    "What truly builds a brand today? Is it data, disruption, pricing, or something far more human? In this conversation, Vivek Srivatsa of Tata Motors and Sivaraman Swaminathan of ContraMinds Labs unpack what modern brand building really demands — deep consumer understanding, meaningful personalisation, emotional storytelling, and leadership that empowers teams to take risks. From “customer experience is the brand” to “don’t behave like a marketer, behave like a consumer,” this episode explores the balance between metrics and intuition, automation and emotion, aspiration and accessibility. If you care about marketing, leadership, business growth, or the future of brand strategy in India, this one is worth your time.
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    35 min
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