Sales does not have to feel pushy, manipulative, or disconnected from service.

In this episode of Her Table, Her Rules, Juliet Peters welcomes Cheri Tree, Author, CEO of Codebreaker Technologies, and Creator of BANK Code, for a practical conversation about sales, influence, buyer behavior, and why people buy. Cheri explains why so many women resist the word sales and how reframing it as influence can make the conversation feel more aligned.

Cheri also breaks down the B.A.N.K. system, a framework built around Blueprint, Action, Nurturing, and Knowledge. She shares how understanding personality and buying behavior can help business owners communicate more clearly, build trust faster, and create better outcomes for the client and the business.

If selling has ever felt uncomfortable, this episode is a useful reminder that ethical influence starts with understanding the person on the other side.

Tune in to Crack The Code On Why People Buy With Cheri Tree and learn how to make sales feel more human, strategic, and aligned.

Cheri Tree is Founder and CEO of Codebreaker Technologies, the creator of the personality-based sales system B.A.N.K. She is a best-selling author, professional keynote speaker, executive business coach, and sales trainer whose work helps entrepreneurs and professionals understand buying behavior, communicate more effectively, and create better outcomes through personality coding.

Learn More About Codebreaker Technologies:

Company: https://codebreakerglobal.com/

Instagram: https://www.instagram.com/codebreakertech/

YouTube: https://www.youtube.com/@codebreakerglobal/videos

LinkedIn: https://www.linkedin.com/company/codebreaker-technologies-inc/

Facebook: https://www.facebook.com/codebreakertech

Connect With Cheri Tree:

Website: https://my.bankcode.com/

YouTube: https://www.youtube.com/@CheriTreeBANK

Facebook: https://www.facebook.com/CheriTree#

LinkedIn: https://www.linkedin.com/in/cheritree/

Instagram: https://www.instagram.com/cheri.tree/

Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face.

Website: https://www.frameworklegal.com/

LinkedIn: https://www.linkedin.com/in/juliet-peters/

Facebook: https://www.facebook.com/juliet.petersmoomey

Instagram: https://www.instagram.com/jrpetersaz/

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