Counsel Cast copertina

Counsel Cast

Counsel Cast

Di: Karin Conroy
Ascolta gratuitamente

A proposito di questo titolo

 Law school prepares you for legal battles, but a law degree is not enough to win in the marketplace. The legal industry presents marketing challenges unlike those found elsewhere, and therefore you need to equip yourself with the best digital marketing practices to achieve meaningful results. You must start moving beyond usual tactics and implement strategies that align with your goals. You require experienced representation to help you navigate the twists and turns of a complex battle for clients. This is where the Counsel Cast comes in. This podcast provides clear, actionable answers to the most difficult marketing questions for your law firm so you can achieve more. This is for every law firm in search of a team who not only has a profound grasp of the intricacies of the legal field but also brings a distinctive blend of creativity and strategic vision essential for mastering the ever-evolving landscape of online marketing. An extension of the Conroy Creative Counsel’s Marketing Co-Counsel® Program, this show breaks down the winning strategy you need to confidently launch or expand your firm. Each week, discover how to strategically position yourself for expanded reach with local and national markets using impactful design, thought leadership, and effective digital marketing tactics. Tune in to engaging episodes that have captivated lawyers worldwide industry experts, seasoned marketers, and legal professionals share their insights, experiences, and strategies that drive success in legal marketing. Discover how to identify your needs and formulate a strategic plan, ensuring your marketing efforts are effectively aligned with your firm’s goals. Learn comprehensive branding approaches that will secure successful results. Boost your search rank and revenue by modernizing your law firm’s website using intricate SEO practices. Of course, find out how to unify your marketing approach under a single strategy to create sustainable momentum and growth Providing deeper insights and knowledge to make your law firm the best it could ever be is the show’s Thought Leaders’ Library, consisting of book recommendations from the guests themselves. These must-read books will impart you with the necessary insights and advice every lawyer must know and take to heart. Your host is legal marketing consultant Karin Conroy, founder of Conroy Creative Counsel. Karin and her team’s goal is to enhance the success of the clients she works with through a proven online marketing process. She doesn‘t leave the success of her projects up to creative chance but uses measurable systems that result in more reach and revenue through strategic branding and positioning. Karin brings to the show more than just an understanding of which marketing strategies work in today’s vast online space. More than that, she draws upon her extensive background in legal marketing and infuses it with deep insights, innovative approaches, and practical tactics tailored specifically for law firms aiming to excel. Her signature approach is born from her MBA from the University of California, insights developed over several years of corporate marketing, and broad experience over more than a decade serving the legal industry. Karin’s experience allows her to navigate the challenges and opportunities of digital marketing, ensuring a transformative creative representation that will propel every law firm toward unparalleled growth and success. Engage, expand, and elevate your firm with custom tailored solutions. Join Karin, uncovering the best marketing strategies you can implement right now. Gather the best insights and advice from her expert guests with interesting stories and invaluable advice. This is your chance to elevate your reputation, and become the growth-minded firm you want to be. Listen to these thought-provoking, informative, and exciting episodes today and unleash the full potential of your law firm.© 2021 Counsel Cast Economia Gestione e leadership Leadership Management Marketing Marketing e vendite
Episodi
  • [Counsel Cast Chambers] Growth Lessons from a $150M Playbook

    [Counsel Cast Chambers] Growth Lessons from a $150M Playbook
    Apr 21 2026

    In this Counsel Cast Chambers episode, Karin is joined by marketing expert Joaby Parker, founder and CMO of Cover 3 Growth Partners, who shares practical tactics he’s used to grow a company from $5M to $150M, arguing that firms fail not from lack of information but from skipping real thinking and strategy.

    He outlines a planning cadence that starts with a two-year goal, breaks into 90-day measurable targets, then two-week actions to create urgency. Joaby emphasizes understanding where consumers are in their journey and speaking to their fears, noting the power of saying what prospects are already telling themselves; he recommends recording sales/Zoom calls to capture repeated pain points and refine messaging.

    He also urges firms to become visible thought leaders instead of doing great work silently, and offers an actionable exercise: honestly map competitors and your current market position on a whiteboard using axes like brand awareness and price.

    Joaby gives listeners actionable tips on:

    • 00:00 Why Marketing Fails
    • 00:48 Planning in Reverse
    • 01:18 Urgency and 10X Goals
    • 01:49 Speak to Their Journey
    • 03:00 The Words That Convert
    • 03:22 Record Calls Find Patterns
    • 04:48 Build a Promotion Engine
    • 04:48 Stop Doing Great Work Quietly
    • 05:32 Whiteboard Your Market Position

    Connect with Joaby:

    • Instagram: https://www.instagram.com/joabyparker/
    • LinkedIn: https://www.linkedin.com/in/joaby-parker/
    • Facebook: https://www.facebook.com/joaby.parker
    • http://c3grow.com

    Connect with me

    • Instagram
    • Pinterest
    • Facebook
    • Twitter
    • Karin on Twitter
    • Karin on LinkedIn
    • Conroy Creative Counsel on Facebook
    • https://conroycreativecounsel.com
    Mostra di più Mostra meno
    7 min
  • Is AI Replacing Google for Legal Search?

    Is AI Replacing Google for Legal Search?
    Apr 14 2026
    What if AI isn’t replacing Google… but quietly rewriting how your clients find you?In this episode of Counsel Cast, Karin Conroy sits down with returning guest Pete Everitt, digital strategist and SEO expert, to unpack what’s actually happening in search right now. With AI overviews, zero-click searches, and tools like ChatGPT reshaping user behavior, many law firms are watching their traffic drop and wondering what it means for their business.Pete brings clarity to the chaos. This conversation breaks down why AI isn’t killing SEO, but evolving it, how large language models actually work, and what law firms need to focus on if they want to stay visible, relevant, and competitive in this new landscape.From entity-based search and knowledge graphs to the shift from clicks to impressions, this episode reframes what success looks like in modern legal marketing. And more importantly, what actually drives growth.If you’re trying to understand what matters now, and what to ignore, this is your roadmap.📌 You’ll learn:Why AI is not replacing Google, but changing how search worksHow large language models (LLMs) actually generate answersThe difference between answer engine optimization (AEO) and generative engine optimization (GEO)Why impressions now matter more than clicks in your SEO reportsHow zero-click searches are impacting traffic, but not necessarily revenueWhy authority is built through entities, not just keywordsHow schema and knowledge graphs influence AI visibilityThe role of backlinks and external authority in AI-driven searchWhy your website structure still matters more than everHow AI is changing user behavior and shortening the buyer journeyWhy warmer leads are coming from AI platforms like ChatGPTThe shift from general content to deeper, more specific expertiseHow to adapt your content strategy for AI-driven discoveryWhy inconsistent online presence can erase real-world authorityThe one metric that matters more than rankings or traffic💡 Featuring:Karin and Pete break down how AI is reshaping search, what law firms are getting wrong, and how to adapt your strategy without overreacting to every algorithm shift.Karin and Pete give listeners actionable tips on:00:00 Why AI isn’t replacing Google02:00 How search behavior is actually changing04:00 Understanding LLMs and how AI generates answers06:00 Why SEO is no longer just about clicks08:00 Entities, knowledge graphs, and authority signals10:00 How schema connects your expertise across the web12:00 The role of backlinks and external validation14:00 Why SEO and AI optimization now work together15:30 Should law firms be worried about traffic drops?17:00 The shift from traffic to real business outcomes18:30 Google’s 2025 updates and the rise of AI overviews20:00 What zero-click searches actually mean22:00 Why click-through rates are dropping (and why that’s okay)24:00 AEO vs GEO and how AI platforms differ26:00 The risk of misinformation in AI-generated answers28:00 What metrics actually matter now30:00 Why your website experience matters more than ever32:00 How AI is creating warmer, more informed leads34:00 Adapting your intake and sales conversations36:00 Technical foundations, schema, and content structure38:00 Why surface-level content no longer works40:00 The power of specificity and deeper expertise42:00 When being contrarian can be a strategy44:00 Why consistency still wins in SEO and AI46:00 Final thoughts on authority, trust, and what comes nextResources:Atomic Habits by James ClearConnect with PeteInstagram: https://www.instagram.com/petejeveritt/LinkedIn: https://www.linkedin.com/in/petejeveritt/X: https://x.com/petejeveritt/Website: https://www.peteeveritt.comConnect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com
    Mostra di più Mostra meno
    51 min
  • [Counsel Cast Chambers] How AI is Changing Search

    [Counsel Cast Chambers] How AI is Changing Search
    Apr 7 2026

    What happens when potential clients stop Googling and start asking ChatGPT who your firm is?

    In this Counsel Cast Chambers episode revisiting a conversation with Michael Buckbee, he explains how AI-driven search, AI summaries, and zero-click results are reshaping visibility for law firms and why traditional SEO is no longer sufficient.

    He outlines three key areas to monitor: brand visibility (whether LLMs recognize your firm), brand knowledge (whether they describe your practice accurately), and brand competition (e.g., “best divorce lawyer” queries).

    The discussion distinguishes traditional search volume from AI search volume and chat search volume, notes that users often prefer chatbot answers over browsing search results, and introduces a “Biscuit Framework” focused on technical access (not blocking new bots) and repetition as a consistent factor across AI tools, including examples like Google’s Deep Research bot reading sites in real time to generate recommendations.

    Michael gives listeners actionable tips on:

    1. 00:00 AI Is Changing Search
    2. 00:55 Brand Visibility in Chatbots
    3. 01:15 Three Content Priorities
    4. 02:04 Measuring AI and Chat Demand
    5. 03:41 Building a New Strategy
    6. 03:57 Biscuit Framework Basics
    7. 04:13 Technical Access and Bot Blocking
    8. 04:56 Repetition Beats Authority
    9. 06:13 How AI Bots Read Your Site
    10. 06:48 Deep Research and the Future

    Connect with Mike:

    1. X: https://x.com/mbuckbee
    2. LinkedIn: https://www.linkedin.com/in/michaelbuckbee/
    3. https://knowatoa.com

    Connect with me

    1. Instagram
    2. Pinterest
    3. Facebook
    4. Twitter
    5. Karin on Twitter
    6. Karin on LinkedIn
    7. Conroy Creative Counsel on Facebook
    8. https://conroycreativecounsel.com

    Mostra di più Mostra meno
    8 min
Ancora nessuna recensione