Counsel Cast copertina

Counsel Cast

Counsel Cast

Di: Karin Conroy
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Law school prepares you for legal battles, but a law degree is not enough to win in the marketplace. The legal industry presents marketing challenges unlike those found elsewhere, and therefore you need to equip yourself with the best digital marketing practices to achieve meaningful results. You must start moving beyond usual tactics and implement strategies that align with your goals. You require experienced representation to help you navigate the twists and turns of a complex battle for clients. This is where the Counsel Cast comes in. This podcast provides clear, actionable answers to the most difficult marketing questions for your law firm so you can achieve more. This is for every law firm in search of a team who not only has a profound grasp of the intricacies of the legal field but also brings a distinctive blend of creativity and strategic vision essential for mastering the ever-evolving landscape of online marketing. An extension of the Conroy Creative Counsel’s Marketing Co-Counsel® Program, this show breaks down the winning strategy you need to confidently launch or expand your firm. Each week, discover how to strategically position yourself for expanded reach with local and national markets using impactful design, thought leadership, and effective digital marketing tactics. Tune in to engaging episodes that have captivated lawyers worldwide industry experts, seasoned marketers, and legal professionals share their insights, experiences, and strategies that drive success in legal marketing. Discover how to identify your needs and formulate a strategic plan, ensuring your marketing efforts are effectively aligned with your firm’s goals. Learn comprehensive branding approaches that will secure successful results. Boost your search rank and revenue by modernizing your law firm’s website using intricate SEO practices. Of course, find out how to unify your marketing approach under a single strategy to create sustainable momentum and growth Providing deeper insights and knowledge to make your law firm the best it could ever be is the show’s Thought Leaders’ Library, consisting of book recommendations from the guests themselves. These must-read books will impart you with the necessary insights and advice every lawyer must know and take to heart. Your host is legal marketing consultant Karin Conroy, founder of Conroy Creative Counsel. Karin and her team’s goal is to enhance the success of the clients she works with through a proven online marketing process. She doesn‘t leave the success of her projects up to creative chance but uses measurable systems that result in more reach and revenue through strategic branding and positioning. Karin brings to the show more than just an understanding of which marketing strategies work in today’s vast online space. More than that, she draws upon her extensive background in legal marketing and infuses it with deep insights, innovative approaches, and practical tactics tailored specifically for law firms aiming to excel. Her signature approach is born from her MBA from the University of California, insights developed over several years of corporate marketing, and broad experience over more than a decade serving the legal industry. Karin’s experience allows her to navigate the challenges and opportunities of digital marketing, ensuring a transformative creative representation that will propel every law firm toward unparalleled growth and success. Engage, expand, and elevate your firm with custom tailored solutions. Join Karin, uncovering the best marketing strategies you can implement right now. Gather the best insights and advice from her expert guests with interesting stories and invaluable advice. This is your chance to elevate your reputation, and become the growth-minded firm you want to be. Listen to these thought-provoking, informative, and exciting episodes today and unleash the full potential of your law firm.© 2021 Counsel Cast Economia Gestione e leadership Leadership Management Marketing Marketing e vendite
Episodi
  • [Counsel Cast Chambers] How Law Firms Use Video to Be Omnipresent | Jake Isham

    [Counsel Cast Chambers] How Law Firms Use Video to Be Omnipresent | Jake Isham
    Oct 20 2026

    Omnipresence marketing for law firms means showing up consistently on every platform your future clients use, so they already know you and trust you before they ever call. If you’ve ever said “I don’t have the time, I don’t have a studio, and I do not want to be on camera,” that’s totally fair. But your future clients are not choosing you on credentials first. They’re choosing the lawyer they’ve already seen. And as AI search pulls answers from YouTube, LinkedIn, and video transcripts all at once, being everywhere is quickly becoming how you get found.

    In this episode of Counsel Cast Chambers, the best of Counsel Cast reexamined, Karin Conroy, your marketing co-counsel and founder of Conroy Creative Counsel, revisits her conversation with Jake Isham, CEO of Creative Minds and a filmmaker and photographer who has built brand presence for more than 150 entrepreneurs, including Grant Cardone and Callaway. You’ll hear how one half-day batch shoot can produce over 1,000 posts a month, how to turn a single transcript into blog posts, emails, and LinkedIn content with ChatGPT and Canva, and why 1,000 of the right views beat a million of the wrong ones. This conversation first aired in September 2025, and AI tools have moved fast since then. But Jake’s rule still holds in 2026: you stop being the copywriter and become the editor. You can always improve the quality later, but you can’t start later.

    Jake gives listeners actionable tips on:

    • 00:00 The no time, no studio, no camera objection
    • 00:23 Why omnipresence matters for AI search visibility
    • 01:51 Meet Jake Isham, CEO of Creative Minds
    • 02:05 What is omnipresence marketing for law firms?
    • 02:43 Why people hire lawyers they know and trust
    • 03:05 Why 1,000 right views beat a million wrong ones
    • 03:44 How often should a law firm record video?
    • 04:02 Batch shooting a month of content in half a day
    • 04:30 Turning one transcript into blogs, emails, and posts
    • 05:54 Why you become the editor, not the copywriter
    • 06:58 The 10X Rule and Grant Cardone’s omnipresence playbook
    • 08:29 Improve quality later, but start now

    Connect with Jake here:

    • LinkedIn: https://www.linkedin.com/in/jakeisham/
    • Instagram: http://www.instagram.com/jakecreativemarketing
    • http://www.jakeisham.com

    Connect with me

    • Instagram
    • Pinterest
    • Facebook
    • Twitter
    • Karin on Twitter
    • Karin on LinkedIn
    • Conroy Creative Counsel on Facebook
    • https://conroycreativecounsel.com
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    9 min
  • How Can AI Send Your Law Firm Local Clients

    How Can AI Send Your Law Firm Local Clients
    Oct 13 2026
    Local AI search is how ChatGPT, Google, and other AI tools decide which lawyers to recommend when someone in your city asks who to call. The firms AI names aren’t always the best ones. They’re the ones AI can actually figure out. If your Google Business Profile is half finished and your website says the same thing as every other firm in town, AI has no reason to pick you.In this episode of Counsel Cast, Karin Conroy, legal marketing consultant, founder of Conroy Creative Counsel, and Marketing Co-Counsel® to law firms, sits down with Tyler Henn, founder of Hennhouse Digital Growth Studio in Marietta, Georgia. Tyler builds search-optimized websites and local SEO for service businesses. He walks through his Google Business Profile framework: 4 to 5 relevant categories, 30 total services, and a page on your website for every one. You’ll hear why hiding your address means you won’t rank, why answering “no” beats leaving a question blank, and how one client ranked number one for Latino-owned roofing in a market of 3,300 competitors.Then Karin and Tyler move to the human side: user experience, Steve Krug’s Don’t Make Me Think, and why your homepage should lead with the client’s problem, not your founding partner’s story. Getting found is only half the job. Your website still has to make choosing you easy.📌 You’ll learn:Why local AI search recommends the firms it can understand, not always the best ones, and what that means when someone asks ChatGPT which lawyer to callHow one Google Business Profile setting about your address quietly decides whether your firm ranks, and why hiding it puts you at the bottom of the listWhy answering every Google Business Profile question, even with a simple no, shows Google you put in the effort and helps your firm in local AI searchHow attributes like woman-owned, veteran-owned, and Spanish-speaking win specific searches, including how one client ranked first among 3,300 Metro Atlanta competitorsTyler Henn’s framework of 4 to 5 categories, 30 total services, and a dedicated page for every practice area, so Google and AI know exactly what your firm doesWhy generic claims like “exceptional legal services” and “free consultation” make your firm invisible, and how to find the real differentiator AI can recommendWhat user experience means for law firm websites, and how Don’t Make Me Think and PostHog session replays show where potential clients get stuck and leave💡 Featuring: Karin and Tyler break down how local AI search decides which firms get recommended, the Google Business Profile mistakes that keep law firms off the list, and why a clear, user-first website is what turns being found into being hired.Learn actionable tips on:00:00 Why does AI recommend some law firms and not others?01:47 How is local AI search different from SEO, GEO, and AEO?02:03 Why your Google Business Profile is step zero03:47 The hidden address setting that stops you from ranking07:35 Why you should answer every profile question, even with no08:40 How business attributes help you win local AI search11:19 Why AI search is getting far more specific17:42 The 4 categories and 30 services framework25:21 What is UX and why does it matter for law firms?32:38 Don’t Make Me Think by Steve Krug for the Thought Leaders Library35:24 How PostHog session replays catch broken contact forms38:13 First steps to show up in local AI searchResources:Don’t Make Me Think by Steve KrugPurple Cow by Seth GodinPostHog: https://posthog.comFound vs. Chosen: Why Lawyers Get Skipped with Andrew Colsky: https://conroycreativecounsel.com/podcast-cat/episode-books/found-vs-chosen-why-lawyers-get-skipped-with-andrew-colsky/Not sure the right local clients are finding your firm, or what happens once they do? Work with Conroy Creative Counsel, Marketing Co-Counsel® to law firms, at https://conroycreativecounsel.comConnect with TylerInstagram: https://www.instagram.com/hennhouseagency/X: https://x.com/hennhouseagencyLinkedIn: https://www.linkedin.com/company/hennhouse/Facebook: https://www.facebook.com/profile.php?id=61586707835838Website: https://www.henn.house/Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com
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    42 min
  • [Counsel Cast Chambers] Law Firm PR: The Metric That Predicts Growth | Michelle Calcote King

    [Counsel Cast Chambers] Law Firm PR: The Metric That Predicts Growth | Michelle Calcote King
    Oct 6 2026

    How can you measure whether law firm PR is helping your firm grow?

    In this Counsel Cast Chambers episode, Karin Conroy revisits her conversation with Michelle Calcote King, Principal and President of Reputation Ink, about excess share of voice, the gap between your firm’s share of visibility and its share of the market.

    Michelle explains how earning more attention than your market position would suggest can support future growth. She explores how law firms can assess their visibility by defining a relevant market, identifying competitors, and comparing mentions within that group.

    They also discuss how published articles, expert commentary, and media relationships help attorneys build credibility and become recognized sources on legal topics. Michelle explains why PR can take around a year to show its impact and why consistent, useful content matters for online visibility.

    Plus, she recommends Everybody Writes by Ann Handley and shares why clear, accessible writing helps law firms connect with prospective clients.

    Michelle gives listeners actionable tips on:

    • 00:00 Can You Measure Law Firm PR?
    • 00:58 Share of Voice and Business Growth
    • 03:37 Measuring Your Firm’s Visibility
    • 05:04 Becoming a Quoted Legal Expert
    • 06:11 PR Timelines and Online Credibility
    • 07:13 Writing That Connects With Clients

    Connect with Michelle here:

    • Instagram
    • Twitter
    • Facebook
    • LinkedIn
    • www.rep-ink.com

    Connect with me

    • Instagram
    • Pinterest
    • Facebook
    • Twitter
    • Karin on Twitter
    • Karin on LinkedIn
    • Conroy Creative Counsel on Facebook
    • https://conroycreativecounsel.com
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    9 min
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