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Kathryn and Morgan sit down with Corey Albertson, founder of Wet Fuel, to break down how mobile diesel and DEF delivery helps fleets stop wasting time at fuel stops and start the day with full equipment. We dig into what makes the model work, what franchisees actually do in the first 60 days, and why logistics, service standards, and tech matter as much as fuel price.
• Corey’s path from Army aviation logistics to building a fuel delivery franchise
• How overnight mobile fueling reduces downtime and labor costs for fleets and job sites
• Why multi-compartment trucks matter for on-road diesel, off-road diesel, and DEF deliveries
• What recurring corporate accounts look like and why the cost of getting fuel is the real problem
• Year-one franchise setup with lean staffing and a scalable two-truck approach
• Traits of top franchisees like relationship building, sales consistency, and following the system
• What the first 30 to 60 days includes like networking, LMS training, vendors, and a 365-day checklist
• How Wet Fuel differentiates with national supplier partnerships, allocation, and a growing tech platform
• Dispatching realities like reroutes, change orders, and building systems that work with or without the app
If you are interested in wet fuel, learning more information, please go to the franchiseinsiders.com. You can find Morgan or I on there and please reach out.

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Send us your questions for an upcoming episode at 305-710-0050.
From your pals in franchise ownership, Jack and Jill Johnson.