In this episode of PRO/JECT, Christina sits down with Vanessa Fenn, an experienced copywriter and brand strategist, to break down what copywriting really is—and why it’s one of the most misunderstood (and misused) tools for entrepreneurs and small business owners.

From growing up in a family-run ad agency to working across New York and San Francisco’s advertising worlds, Vanessa shares her unique perspective on brand voice, content strategy, SEO, AI-generated content, and burnout-proof marketing. Together, they unpack why copywriting is more than just words on a page—it’s the bridge between your business goals and your customer’s needs.

This episode covers:

• What copywriting means for entrepreneurs and small businesses
• How storytelling, SEO, and brand strategy work together
• Why consistency across websites, emails, and social media builds trust
• The role of AI in content creation—and why it can’t replace strategy
• How to avoid burnout by focusing on foundational marketing instead of chasing trends
• Why entrepreneurs don’t need to do everything themselves (and shouldn’t)

If you’re a founder, consultant, or creative trying to market your business without exhausting yourself, this episode offers practical, honest insight into building clear, human-centered messaging that actually converts.

Perfect for entrepreneurs looking to improve their website copy, content strategy, SEO, and marketing clarity—without falling into hustle culture or content overwhelm.