In this episode of Cool Times, Jenna and Vince sit down with David Sours, Senior Vice President at CBRE, for a deep dive into the evolution of cold storage real estate—and how one man’s obsession with buildings turned into a national platform.

With 23 years at CBRE and a reputation for being famous for something, David unpacks how he became a go-to expert in refrigerated warehousing, why mentors matter, and what the data really says about speculative cold storage growth.

From brine refrigeration systems to raising industrial roofs, this episode is packed with wisdom, laughs, and tactical advice for anyone in real estate, cold storage, or just trying to carve out their own niche.

❄️ Cool Takeaways:
Find Your Niche – David shares the early days of his career and how a single cold storage listing launched a national specialty practice at CBRE.

“Be Famous for Something” – A mentor’s advice that became a career-defining principle—and why standing out in your field matters more than ever.

Cold Storage: Then vs. Now – From 17 available buildings in 2003 to national-level data tools today, hear how the game has changed (and what hasn't).

Raising the Roof—Literally – David recalls a deal where they lifted the roof on a 1970s building to make space for a 33-degree cooler.

Spec Builds & Market Nuance – Why cookie-cutter doesn't cut it, and how understanding tenant demand by region is critical in today's landscape.

Mentorship & Data – David talks about building a team, training the next generation, and the real value of curated, industry-specific data.

Bonus Wisdom – Want better sleep? Write down your stress. David's TED Talk dream is all about the power of rest and organization.

🎧 Listen to the episode:
👉 www.cooltimespodcast.com

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In this heartfelt and unfiltered episode, Vince and Jenna Free close out Season 5 of The Cool Times Podcast with an honest recap of 2025 and their hopes for 2026. From industry lessons and personal growth to podcast highlights and burpee challenges, the dynamic duo reflects on the wins, the hard leadership moments, and what it really means to slow down. Plus, they announce a special Cold Storage Nation challenge that gives back.
Whether you're here for industry insights or relationship real talk, this one's for you.

Cool Takeaways:
❄️ 2025 in One Word – For Jenna, it was refined; for Vince, release. Growth comes from both sharpening and letting go.

❄️ Leadership Lessons – Hard conversations matter. Vince and Jenna get candid about learning to lead better by addressing challenges head-on.

❄️ Promoting from Within – Vince shares why Freez Construction is doubling down on growing leaders internally instead of just hiring experience.

❄️ Industry Trends – Faster schedules and stricter safety standards are top of mind heading into 2026.

❄️ Podcast Highlights – From recording with Eric Finnerty to Josh Lewis' “world-class” mindset, Season 5 was packed with unforgettable guests.

❄️ The Burpee Challenge – Join the Cold Storage Nation 1,000 Burpees in January Challenge! Proceeds benefit pediatric cancer research in honor of Matt Brower’s son.

❄️ Reflections on Loss – After losing their longtime dog Sophie, Vince and Jenna talk about what it truly means to slow down and prioritize what matters most.

❄️ Looking Ahead – Exciting plans for ICON Cold, CEBA, and GCCA conferences. Plus, new guests, new products, and even more thermal talk coming in Season 6.

Don’t miss this final episode of the year — equal parts business, personal, and inspiring. Catch the Season 5 wrap-up now at:
🎧 www.cooltimespodcast.com

In this heartwarming and insightful episode, Vince and Jenna Free sit down with Matt Brower, VP of Development at BCCG, to talk about playing the long game in cold storage construction. Matt shares his journey from general construction into the cold space, how BCCG is growing as an ESOP-driven company, and why culture and trust are the cornerstones of their client relationships.

From leadership lessons to launching a burpee challenge for charity, this episode proves that construction isn’t just about building buildings—it’s about building people, purpose, and partnerships.

❄️ Cool Takeaways:

• From General Construction to Cold Chain – With 20+ years in construction, Matt found his cold storage calling in 2022 and has been scaling BCCG’s national presence ever since.
• BCCG’s Growth Strategy – As an employee-owned company, BCCG is expanding by focusing on culture, trust, and entering underserved regional markets.
• Culture-Driven Company – Matt shares how BCCG fosters a small-town, roll-up-your-sleeves vibe, prioritizing trust and teamwork over bureaucracy.
• Never Been to Court – A testament to BCCG’s integrity: they’ve never had a job go to litigation in company history.
• Rapid Response Payments – BCCG pays subcontractors within 48 hours of getting paid, building long-term loyalty and trust with partners.
• Field-First Mentality – Success is driven by the team on-site, and BCCG emphasizes investing in superintendents and project managers as the face of the company.
• Cold Storage Burpee Challenge – Matt and the Freeze team are launching a 1,000-burpee challenge in January to raise money for pediatric cancer. 💪
• Genuine Relationships > Flashy Sales – Matt’s mantra: lead with honesty, serve with humility, and prioritize long-term partnerships over short-term gains.

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