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Conversations with Masters: How to Better Understand Your Customers

Conversations with Masters: How to Better Understand Your Customers

Di: Gold Research Inc™
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A proposito di questo titolo

We believe that peer-to-peer “experience shares” offer the best form of learning. Such learnings become even more powerful, and actionable, when those who are sharing their experiences are experts who have successfully overcome the same customer challenges that you may be facing today.

So, in this ongoing series we will present discussions with different CX, Research, and Insights Masters. Each interviewee has a track record in optimizing customer experiences, building loyalty, enhancing innovation, and growing sales exponentially.

By learning from these Masters, you will gain insights and develop strategies on how to better understand your customers and take their experiences to the next level.



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Episodi
  • Hear Monica Aguilo, Senior Director, Consumer Insights, Strategy, & Social Impact, MANSCAPED

    Hear Monica Aguilo, Senior Director, Consumer Insights, Strategy, & Social Impact, MANSCAPED
    Sep 14 2023

    Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
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    23 min
  • Hear Manisha Sharma, Consumer Insights Lead

    Hear Manisha Sharma, Consumer Insights Lead
    Sep 14 2023

    Hear why exploring the triad of impacts – business, financial, and personal, is imperative to discern the personal ramifications for stakeholders when business and financial objectives align. Listen how acknowledging personal impact in customer journey mapping and research can transform business influencers into proactive champions, driving investment in research and actionable results. Learn how new companies can pinpoint and leverage customer experience gaps to sway consumers towards their products and services.
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    35 min
  • Hear Reva Sheehan, Sr. Director, Customer Insights, mPulse Mobile

    Hear Reva Sheehan, Sr. Director, Customer Insights, mPulse Mobile
    Sep 14 2023

    Hear what sets customers apart on their buying journeys. Listen how you can better understand your more “silent” customers. Learn where tailored communication can stand out in crafting customer experiences for distinct audiences, sending relevant messages, and adapting to diverse content consumption preferences.
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    30 min
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