We spend so much time making sure the MLS has the right square footage, bedroom count, bathroom count and list of features... but what if we're leaving out the part that actually makes someone care about the house?

Because “one owner home” is a fact.

But “this family moved here in 1988 because they wanted to be close to the mountains and built a life here” is a story.

And those are two very different things.

In this episode, we're talking about the stories hiding inside our listings and the missed opportunity to connect with buyers on the emotional side of the sale. The little details about why the sellers chose the home, what they loved about it, what happened there, and why they're ready for the next chapter.

Like what you heard? Make sure to follow and review the podcast, and shoot us a message with your thoughts at

contractsandchaos@gmail.com

@YourHomeGirl_CLT

@Real.Life.Brenna

If you’re waiting until December to start thinking about holiday marketing, we need to talk. 😂

The holidays are not the time to suddenly remember your database exists. They’re the time to stay connected to the people you’ve been building relationships with all year.

In this episode, we’re talking about what you can be doing now to build your holiday marketing, stay top of mind through the end of the year, and set yourself up for a strong first quarter.

Because the goal isn’t to cram 47 touches into December and call it a marketing plan. It’s to be intentional now so that when January rolls around, you’re not starting from zero.

Like what you heard? Make sure to follow and review the podcast, and shoot us a message with your thoughts at

contractsandchaos@gmail.com

@YourHomeGirl_CLT

@Real.Life.Brenna

You know the whole duck on the water thing? Calm on top, absolutely booking it underneath. 😂

That’s basically real estate.

Our clients see the showing, the offer, the inspection, the closing. What they don’t always see is the 47 little things happening behind the scenes to keep the whole thing moving.

The phone calls. The follow-ups. The problem solving. The “let me make one more phone call” moments. The things we fix before they ever become a problem for our clients.

This episode is all about the behind-the-scenes work that good agents do quietly, because sometimes the best sign that we’re doing our job is that our clients never knew there was a problem to begin with.

Like what you heard? Make sure to follow and review the podcast, and shoot us a message with your thoughts at

contractsandchaos@gmail.com

@YourHomeGirl_CLT

@Real.Life.Brenna