Construction CRMs Are Broken — Builders Deserve Better
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Construction CRMs Are Broken — Builders Deserve Better
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A proposito di questo titolo
Most construction CRMs don’t fail because of software.
They fail because they weren’t built for construction.
In this episode of The ConTech Exec Podcast, host Robert Zimmerman sits down with Tom Deane, Co-Founder & CEO of Project Mark, to break down why traditional CRMs like Salesforce struggle in the construction industry—and what a construction-specific CRM should actually do.
We cover:
Why generic CRMs fail contractors, GCs, and subcontractors
How construction CRM software should handle preconstruction, operations, and closeout data
The role of business development, relationship management, and project data
How AI fits into construction CRMs (and where it doesn’t)
Why culture, process, and accountability matter more than tools
How to get visibility into backlog, forecasting, and revenue without Excel
If you’re a:
General contractor
Specialty contractor
Construction executive
Preconstruction or BD leader
…and your CRM lives in spreadsheets, silos, or nobody actually uses it—this episode will hit home.
Key takeaway:
Construction technology should support how builders work—not force them to work like sales reps.