Consistency and Courage Conquer All
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A proposito di questo titolo
Desiree is an artist who creates and manufactures plant-inspired goodies - including pins, keychains, tote bags, greeting cards, notepads and more. She is in over 800 shops throughout the United States, Canada and Internationally!
Today, she’s joining us to talk about her journey and the dedication it took to get here - and celebrating the 5th anniversary of it being a true business entity. Shop her line at https://paper-anchor.com/
- Desiree shares a glimpse into her childhood and how art played a role in her life – from relatives that were self-taught portrait artists to realizing she was always doodling in her notebook instead of doing classwork in school. She always enjoyed drawing and being artistic and is self-taught in watercolor paint.
- When Desiree first started out, she mainly focused on card stock products - wedding invitations and floral art. She wanted to find a unique niche that was relevant to her – and while she didn’t have a cat or dog, she did have a lot of house plants. Bringing that little piece of herself into her work was a great decision, because her art seemed to take off from there.
- Desiree has been working on the business for almost 10 years in some capacity, but business really started to pick up with wholesale requests from those who wanted her products in retail stores. In a matter of 6 months, it seemed like she needed to hire her first employee, find a studio space, hire a second employee, and manufacture more of her products for retail stores.
- Desiree shares a laugh with Ally and Sam when they discuss the fact that she comes up with all the content for her cards and designs – including a strawberry card that says “I’ll always pick you”.
- As the episode comes to a close, Desiree shares her grand vision for herself and her business. She is focusing on growth and scaling with other employees so she can ultimately have someone run it from the US while she lives in Paris for a few years, taking in more inspiration and coming up with new product ideas.
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