Lauren and Alex break down what actually goes into building a personal brand online, picking pillars, finding your voice, and surviving the LinkedIn-lunatics phase. They get into why the compliments you're most afraid to receive are usually pointing straight at your brand.

Episode Navigation:

05:11 — What a “Clem” is, and the first real lesson either of them got in personal brand and reputation

06:23 — Fitting into the corporate mold early on, and the parts of themselves it pushed down

10:03 — Lauren’s investor-mandated LinkedIn experiment, and how it became her top revenue driver

13:18 — Alex’s post-layoff commitment to posting daily, and treating the whole thing as an experiment

19:40 — Picking your pillars: the mistake most founders and sellers make building a brand

28:04 — The exercise for finding your voice: asking people for the best compliment they’ve ever received

35:03 — The line that reframes personal brand: “You are who you think others think you are”

42:32 — The quote on power, vulnerability, and staying credible while being honest

45:21 — Advice for starting small: “baby steps” and picking the first thing you’re willing to open up about

Connect:

Watch: https://www.youtube.com/@SalesWasJustTheStart

Sales Was Just the Start: saleswasjustthestart.com

Alluviance (Alex Kremer): alluviance.co

Sell with Goodell (Lauren Goodell): sellwithgoodell.com

Clustr (Lauren Goodell): getclustr.ai

Resources:

How to crush your quota without crushing your soul - https://ruvbi.share.hsforms.com/2rGW9QG0MTuao6rwF1rkEiw

The 4 masks of sales - https://ruvbi.share.hsforms.com/2NM3dwRaFTAKnZIWUZm7kGQ

The 5 day inner game reset challenge - https://ruvbi.share.hsforms.com/2W1Ko6wnZQPazEVXSwXVD1A