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Comms Confidential: The Podcast

Comms Confidential: The Podcast

Di: Joseph Gallo
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A proposito di questo titolo

Comms Confidential: The Podcast is the definitive podcast to hear from communicators across the industry and hear about their experiences, unique insights from their career, what they most look forward to in the future of PR and more. Guests range from corporate to technology to policy to reputation management and more.

Opinions expressed are my own and do not represent the views of PayPal.

2025 Joseph Gallo
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  • Trusting the Whisper: Sarah Kissko Hersh on Knowing When to Pivot Careers
    Feb 10 2026

    This conversation explores the recognition of the need for change and the decision to take a leap into something different. Sarah Kissko Hersh, founder of Type A Consultancy, discusses the internal whisper that signals the need for change and the courage to pursue a new path.

    Learn more about Type A Consultancy at https://www.typeaeveryday.com/
    Connect with Sarah on LinkedIn at https://www.linkedin.com/in/sarahkisskohersh/

    Takeaways

    • Recognizing the need for change
    • Taking a leap into something different
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    29 min
  • From Campaigns to Credibility: The Real Work of Trade PR with Sofie Diskin of The Martin Agency
    Jan 7 2026

    What does it really take to turn creative campaigns into lasting credibility?

    In this episode of Comms Confidential, host Joe Gallo sits down with Sofie Diskin, who leads trade PR at The Martin Agency, one of the most influential creative agencies in the world. Sofie shares what it’s like to run communications inside an ad agency—where PR, creativity, and business growth constantly collide—and why agencies must think and operate like brands in their own right.

    Together, they unpack the tension between PR and advertising, how trade PR extends far beyond campaign launches, and the role earned media plays in building reputation, momentum, and trust. Sofie takes listeners behind the scenes of viral campaigns, narrative backlash, and Cannes main-stage moments, offering a candid look at how credibility is built—and rebuilt—over time.

    If you’ve ever wondered:

    • How PR actually drives business growth inside creative agencies
    • What effective thought leadership really looks like
    • How to align comms goals with growth, talent, and reputation
    • Or when patience is the smartest PR strategy

    This episode pulls back the curtain.

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    24 min
  • From Terrorism to Tokenization: Amanda Russo's Path Into Crypto Policy
    Jan 7 2026

    Amanda Russo shares her journey from a terrorism analyst to the Director of Communications for the Crypto Council for Innovation (CCI). She discusses the challenges and opportunities in her transition, the role of CCI as a trade organization, and the communication strategy at CCI. Amanda also provides insights into preparing for congressional testimony, measurement and merchandising of work, and advice for PR practitioners.

    Takeaways

    • Transitioning from one career to another requires adaptability and a willingness to learn.
    • Active participation in meetings and saying 'yes' to new opportunities are key to professional growth.

    Chapters

    • 00:00 Journey from Terrorism Analyst to Comms Director
    • 05:59 Transition to Crypto Council for Innovation
    • 20:05 Preparing for Congressional Testimony
    • 27:59 Measurement and Merchandising of Work
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    35 min
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