Commercialising innovation
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Commercialising innovation
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Yiannis Maos (CEO, TechWM) and Iain Mansell (Head of West Midlands Regional Engagement, Connected Catapult) joing to discuss how tech is no longer just an industry - it’s the thread running through every industry.
The West Midlands has been the UK’s fastest-growing tech sector for years, but growth alone isn’t enough. The challenge is turning startups into scale-ups, raw talent into industry leaders, and ambition into investment.
🔹 Tech is the hook - pulling in new ideas, industries, and opportunities.
🔹 Brand is the bridge - connecting innovation with people, markets, and growth.
🔹 Leadership is the unlock - because without a strong, shared story, even the best ideas get lost.
The region is young, diverse, and full of potential. But if businesses don’t develop meaningful brands and commercialise their innovation, they risk getting drowned out in a noisy marketplace.
If you’re in the ecosystem or beyond, whether a startup founder, a corporate innovator, or an investor - it’s time to ask:
Are you telling the right story?