Every photographer has been told they should be making video. Far fewer are told what it actually costs, what it can pay back, and when it’s a wasted week.

This conversation gets straight to whether a YouTube channel could be a second income stream, a source of new clients, or neither, and what a working creator would do differently starting from scratch today. You’ll know which question to ask before you press record, and where your marketing time may be better spent.

If you’ve been circling the idea of putting yourself on camera, this could save you months either way. And if video and podcasting as marketing channels are on your mind, Using YouTube and Podcasts in Your Photography Business is the natural next listen.

Join the Brand Photographer's Website Challenge here

“Brand photography” sounds like one job, but the clients behind that label could hardly be more different, and the type you aim for shapes how you work and who comes looking for you. Choose without really knowing the options and you can end up in work that doesn’t suit you.

This episode helps you see where you fit, so you can decide who you want to work with and what to call yourself so the right brand clients can actually find you.

If you want to stand out once you’ve decided, Why Most Brand Photographers Are Impossible To Tell Apart is the one to press play on next.

A website that nobody visits can’t win you a single brand client, however good it looks, and Google isn’t going to start sending people on its own. The photographers who get steady visitors are the ones who go out and bring them. This episode shows you how, so more of the right people see your work and your site finally has someone to convert.

You’ll come away knowing where your effort is best spent, so you’re not guessing or paying for traffic that never pays off.

The Brand Photographer’s Website Challenge starts in November, with four weeks of group support and one-to-one help to get your site bringing in better leads. Spaces are limited and some have already gone, so book yours now.

If you want to know what happens once visitors arrive, Why Visitors Leave a Brand Photographer’s Website Without Inquiring is the one to hear next.