What if the best way to win new clients was to stop walking into brokerages trying to sell them something?

Colleen Kidd of Three Palms Media shares the in-person workshop strategy that has helped her build relationships with agents, brokers, teams, and some of her company’s biggest clients. She breaks down how she gets into brokerage offices, what she actually teaches, how she turns one workshop into three visits, and why giving value before asking for business has become such a powerful client acquisition strategy.

Colleen also shares how she pushed through the fear of presenting, including one brutal early experience that nearly made her question whether she was good enough—and why she kept showing up anyway.

CHAPTERS:

00:00 - Intro 00:58 - Welcome to the Spiro Podcast 03:16 - Colleen Kidd Joins the Podcast 05:23 - How Three Palms Media Grew From the Beginning 06:54 - Stop Selling and Start Teaching 09:55 - Why In-Person Relationships Still Matter 11:21 - Find the Real Influencer Inside the Brokerage 16:35 - Are You Teaching Agents to Replace You? 20:48 - How to Actually Get Into a Brokerage 22:18 - Give Before You Ask for Anything 25:34 - Colleen’s Three-Workshop Playbook 30:42 - Online Gets You Seen. In Person Gets You Remembered. 31:27 - Why This Strategy Takes Patience 37:35 - Colleen’s Brokerage Workshop Resources 41:40 - Colleen Is Bringing This to Spiro Sync 44:02 - The Presentation That Absolutely Crushed Her 46:32 - “Why Not Me?” Keep Going Anyway 48:16 - When a Competitor Tried to Hijack Her Presentation 53:11 - What Got You Here Won’t Get You There

RESOURCES:

Colleen Kidd / Three Palms Media: Instagram - @threepalmsmedia

Colleen Kidd: Instagram - @itscolleenkidd

Colleen’s Brokerage Workshop Resources: https://colleen-s-site-a57b.thinkific.com/products/courses/brokerage-workshop

Colleen’s Branding Mini Session Resources: https://www.threepalmsmedia.net/links

Spiro Sync 2027: spiro-sync.com

Questions / Episode Ideas: hello@spiro.media