Josh Latimer went from delivering pizzas and living in a trailer park to building and selling four companies. In this episode he breaks down FRAP, the four-part framework he uses to help business owners find more profit inside the customers they already have, without leaning harder on ads.

Josh starts with the origin story. Cleaning windows door to door out of a 1993 Chevy Cavalier, growing that to $50,000 a week, then selling it to private equity and learning how those firms find more profit in a business after they buy it. He later almost lost a software company, Russell Brunson helped him turn it around in 90 days, and it went on to do close to $40 million. Along the way he picked up two Two Comma Club awards he says he never even applied for.

Then he teaches the framework. FRAP stands for Frequency, Referrals, Average ticket, and Pricing, the four levers every business already runs on. There are 16 moves inside it, four per letter, and Josh explains why he always starts with pricing. He walks through how small changes to each lever can surface profit a business is already sitting on, using real examples from companies he has worked with.

Josh also gets into the mindset side. FOPO, his label for Fear, Overwhelm, Procrastination, and Overthinking. The belief many owners carry that having money makes them a bad person, and how that quietly caps what they keep. Why he frames FRAP as a new opportunity instead of an improvement offer, and how he now helps people run small local mastermind groups instead of selling information nobody needs.

Whether you run a brick-and-mortar shop, a coaching business, or a software company, Josh shows you where to look for the profit already in your business, and how to hold onto more of it.

Learn more about FRAP: https://frapchapters.com Josh's podcast: The War Plan Podcast

🚀 Ready to build your funnel? Get 3 months of the ClickFunnels Scale plan for just $99: https://www.clickfunnels.com/cfradio

Jaime Smith never set out to build a software company. In 2015 he joined ClickFunnels as a customer, trying to sell a fat-loss ebook. What he actually had was fifteen years of web development experience - so when people in the ClickFunnels Facebook group asked how to do something the platform couldn't do yet, he just built it and gave it away. A checkbox on a submit button. A "best seller" highlight on an order form. About twenty free snippets later, roughly 700 people had joined his free members area, and enough of them had asked how to send him money that he finally built a paid product.

CF Pro Tools launched August 1, 2016 at $37/month or $197/year and did five figures in its first week. It now has over 100 add-ons, and Jaime is VP of Product Strategy at ClickFunnels with three Two Comma Club awards.

In this episode with hosts Chris Cameron and Dante Torelli, Jaime breaks down:

• Why giving away your best work in public beats pitching in DMs

• How he set his annual price using a competitor's churn data

• Value-metric pricing — how to choose what you actually charge for, and why stacking extra features into higher tiers can lower conversions

• Offer stacks as objection-handling, not value-padding

• The "10% problems vs. 90% problems" rule he uses to decide what to build outside ClickFunnels versus hand to the engineering team

• Why he's never raised prices on a 2016 customer

Plus a rapid-fire round covering the first funnel he'd build if he lost everything, his favorite hook type, and the one thing he'd do differently.

🚀 Ready to build your funnel? Get 3 months of the ClickFunnels Scale plan for just $99: https://www.clickfunnels.com/cfradio

⭐ If you want to network, connect with future JV partners, find your next business partner, or just be surrounded by the sharpest entrepreneurs in the world... there's no better room than this one.

Secure your seat now and join us LIVE at FHL Encore: The A.I. Era: https://www.funnelhackinglive.com/cfr

What does it really take to build sustainable wealth through investing and funnel marketing? In this episode, Kiana Danial, founder and CEO of Invest Diva, reveals her groundbreaking 'Triple Compounding' framework that blends investing in mindset, business, and external assets — all while mastering the generate, automate, and accelerate actions.

Kiana shares her personal journey from being fired on Wall Street and struggling with Forex losses to generating over $1 million in revenue using ClickFunnels and building a $20 million investment portfolio. Discover how attending Funnel Hacking Live 2018 and focusing on a single, simple webinar offer transformed her business and mindset.

Hear why Kiana debunks the myth that funnels need to be complex, how high-income skills like marketing and sales are essential, and why perseverance and integrity are non-negotiable in building financial freedom.

Subscribe for more insights on entrepreneurship, funnel strategies, and wealth-building. Follow Kiana and check the links below to dive deeper into her Triple Compounding method and coaching programs.

Follow Kiana on Instagram at the verified @InvestDiva
Learn Triple Compounding: https://triplecompounding.com

🚀 Ready to build your funnel? Get 3 months of the ClickFunnels Scale plan for just $99: https://www.clickfunnels.com/cfradio

⭐ If you want to network, connect with future JV partners, find your next business partner, or just be surrounded by the sharpest entrepreneurs in the world… there's no better room than this one.

Secure your seat now and join us LIVE at FHL Encore: The A.I. Era: https://www.funnelhackinglive.com/cfr