What happens when you build a $20M business... and then lose it all?

Stephen Diaz didn't just survive — he rebuilt from scratch using the exact same playbook that got him there the first time.

Stephen started as a wedding photographer. After discovering the power of funnels and the challenge model, he and his wife Chelsey built Rainmaker Family into one of the fastest-growing coaching companies in America — 120 employees, $3M months, Inc. 5000 #148. Then three things hit at once: a public disparagement campaign, their Instagram account got taken down, and tariffs tanked demand in their market overnight. He went from $20M/year to $1M in debt, laying off 100 people in the process.

What he did next is the whole point of this episode.

In this conversation Stephen breaks down:

• How he found the ClickFunnels playbook and scaled to 8 figures with a challenge funnel

• The three punches that nearly bankrupted a $55M business

• What it was like to lay off 100 people — and have 44 of them volunteer to come back for free

• How he rebuilt an entirely new business in under a year using AI

• The "earlier is better" funnel principle that doubled his opt-in rate

• His 30/30/30 rule for keeping margins healthy as you scale

• Why he believes the same funnel framework works in any market

This one is raw, honest, and packed with real numbers. If you're building something right now — or rebuilding — this episode is for you.

🔧 Get 60 free credits on Stephen's 8 Figure AI Toolkit (exclusive for CFR listeners): https://go.8fig.ai/cfr

🚀 Ready to build your funnel? Get 3 months of the ClickFunnels Scale plan for just $99: https://www.clickfunnels.com/cfradio-yt

What does it actually take to run ClickFunnels from the inside?

You've heard from Russell. You've heard from Todd. But there's someone else who's been quietly building, optimizing, and steering the ship - and this is the first time he's sat down to tell his story.

Andrew Culver is the President of ClickFunnels, and in this episode, he's pulling back the curtain on everything: where he came from, how he built and sold multiple software companies, and the one skill that kept showing up in every chapter of his career - pattern recognition.

Andrew's story starts in Hamilton, Ontario - a self-described "punk computer hacker type" - and winds through consulting, building Churn Buster (a SaaS company he built, scaled, and sold), a sabbatical in Japan, developing Bullet Train (which eventually led to a relationship with Todd Dickerson), and ultimately becoming the person responsible for keeping ClickFunnels running and evolving.

In this episode, you'll hear:

• How Andrew went from friend zone to building a career around his wife (literally)

• Why consulting is the fastest path to your first dollar online - and how it leads to products

• The "revenue as validator" mindset that guided every business decision he's made

• How ClickFunnels is responding to AI - and why they're not bolting AI onto their product, they're taking ClickFunnels to AI

• What's coming at Funnel Hacking Live AI in Vegas (and why Andrew says you need to be there)

If you've ever wondered what it looks like to operate behind the scenes of one of the most recognized brands in online business - this is that episode.

Get 3 months of ClickFunnels for only $99 at the link below, that's an 83% discount to get started!
https://www.clickfunnels.com/cfradio

Scott Simson went from having a dollar in his bank account to generating over a billion views on YouTube - and now he runs a done-for-you agency that turns video into one of the highest-ROI traffic sources in the game.

In this episode, Scott breaks down exactly how YouTube can replace (or outperform) paid ads for your business, why long-form video converts at a completely different level than short-form, and the content packaging framework his agency uses to get results for clients from day one.

You'll also hear how Scott went from financial planner to family vlogger to agency CEO, why AI has cut his work week from 50 hours down to 15, and how one client flipped from spending $20K a month on ads to getting paid $15K a month from YouTube.

If you're building a funnel and relying on paid traffic, this episode will make you rethink your whole traffic strategy.

00:00 - Intro Bumper
00:22 - Meet Scott Simson (YouTube Expert + Background)
04:09 - 2008 Crash, Failed Business & Starting Over Broke
07:20 - Writing a Book, Speaking & Finding His Voice
10:31 - YouTube Growth (Family Channel → Full-Time)
11:56 - Why He Walked Away from YouTube
13:00 - Building an Agency from Scratch (Refined Media)
17:13 - Skill Stacking & Turning Services into a Business
19:29 - Video Marketing World → Turning Events into Clients
28:16 - YouTube Growth Formula (Packaging, Retention, Satisfaction)
33:04 - Thumbnails, Hooks & What Actually Gets Clicks
42:04 - Why YouTube Beats Short-Form (Intent vs "Toilet Dopamine")
48:47 - Plateaus, Pivots & Staying Relevant
52:11 - AI Strategy (How He Uses AI to Scale Content & Team)
01:02:26 - Landing Big Partnerships (Russell Brunson Story)
01:04:08 - AI Marketing World & Where Content is Headed
01:11:30 - Starting From Zero (How He'd Rebuild Today)
01:15:03 - Beating Creative Blocks with AI
01:16:09 - Where to Find Scott + Outro

Get 3 months of ClickFunnels for only $99 at the link below, that's an 83% discount to get started!
https://www.clickfunnels.com/cfradio