Hi, Dr Matthew Holmes here with another practice news update.

I have recently gone through an interesting exercise in my practice, and it yielded some great results.

I asked myself this question: “If my practice doubled tomorrow, where would it fail?”

By fail I mean where would your systems that normally deliver a great patient experience break down?

Can your front desk cope with double the number of patients coming through the practice? Or are they already overworked with inefficient systems?

Do you have the capacity to see those extra patients, or do you need another practitioner?

Will your follow up procedures keep that patient engaged with your practice in the way they should?

So I would suggest taking 15 minutes and brainstorming where your practice would fail if it doubled tomorrow. Then set to work coming up with new procedures and systems to help you deal with an influx.

This has been another practice tip from Clear Health Media.

The post How Would Your Practice FAIL When Faced With Success? appeared first on Clear Health Media.

Hi, Dr Matthew Holmes here with another practice news update.

We all know that Google searches the internet looking for relevant information to deliver to it’s users.

It is in their interest to get the correct information to people first time.

You can help Google and other search engines achieve this by correctly marking information on your website with tags called structured micro data. These are html tags that you can insert on your site to highlight things like your business name, address and phone number. By using them Google can then categorize your site more easily.

Then when people search for your business Google can deliver your information directly to them.

Adding the tags to your site is easy enough to do for a competent web design company. Clear Health Media can add them to your site for you. Just purchase one of our 5 hour packs and use some toward this job (click here).

This has been another practice tip from Clear Health Media.

The post Skyrocket Your Practice’s Local Business Listing appeared first on Clear Health Media.

Hi, Dr Matthew Holmes here from Clear Health Media.

Your marketing needs goals, strategy and tactics. I break these down as follows:

Goals are your business aims. For example, I want 20 new patients a month from my website.

The strategy is how you plan to achieve that. For example, I am going to have a rich media strategy that drives traffic to my website and establishes me as a trusted authority in the area of my practice. My practice will then become the default choice for someone with that particular problem.

The tactics are the steps I will take to get there. For example, I am going to make 2, 5 minute videos a month. I will then post those to YouTube, and then embed them on my website. I will then have them transcribed and post the transcript on my site as well. I will strip out the audio and submit it to iTunes as a podcast.

So first of all, define your goals. Work out what you want your practice to look like in 6 months time.

Next define what you are going to take to get there. This is your strategy.

Finally define the step by step process that you need to take to achieve the strategy.

Thanks for listening and we will see you next time.

The post Goals, Strategy and Tactics in Marketing Your Practice appeared first on Clear Health Media.