One year later... Alaina and Chris kick off Season 2 with Trevor Silva of My Cluck Hut to find out how he's been doing since Season 1.

How is My Cluck Hut's business since taking a stand against fascism? Have they lost business or grown? And how does Co-Founder and Content Creator Trevor Silva feel about it all? They discuss lessons learned, how Trevor is doubling down on even more values-driven content, and how My Cluck Hut has grown since November of 2024 when he posted his first "controversial" post.

Plus, Trevor clues Alaina & Chris into an unbelievable scoop - they're the first to hear about Trevor's newest product with a jaw dropping angle and a celebrity partnership that will have you laughing, cheering him on and hopefully, very inspired to find the symmetry between your branding and your values.

Follow Trevor on Instagram here https://www.instagram.com/mycluckhut

To find out more about Good Now, Alaina & Chris' brand strategy agency visit http://www.goodisnow.com

In this episode Alaina & Chris unpack how Citizen Rebel came to be, how the show and their partnership has evolved over the past year, and they review consumer protest against brands in 2025 and highlight celebrities who are speaking out.

Find Alaina & Chris at their branding and marketing agency, Good Now, for purpose-driven brands at http://www.goodisnow.com

Season 2 is coming in January 2026!

Alaina & Chris talk to Kenda Kistenmacher, founder or Kinda Kist Jewelry. Her political statement pieces: an IUD necklace, uterus necklace and safety pin necklace, have attract influencers to her brand while also raising money for their causes. She walks us through how she made the pivot into the political, and why. The episode also dives into marketing strategies to bring the political to life, while balancing the non-political messaging from your brand.

Shop Kenda's Jewelry: http://www.kendakist.com
Follow Kenda Kist Jewelry on Instagram: https://www.instagram.com/kendakistjewelry/

To connect with Alaina & Chris about their branding and marketing agency, or to see our brand archetype decks and Find Your Voice Cohorts visit http://www.goodisnow.com

What if brands like McDonald's or Disney actually stood up for their values? Alaina and Chris go down a rabbit hole of imagining a world in which values trumped profits. And, Alaina updates Chris on the Portland Frog and new symbols for the movement that have emerged since their popular flag episode.

Need branding or marketing? Visit Alaina & Chris' agency, Good Now: http://www.goodisnow.com
To join a Find Your Voice Cohort visit: http://www.goodisnow.com/classes

Connect with Alaina on LinkedIn
Connect with Chris on LinkedIn

This episode unpacks Chris' very first viral post and the trolls that followed. Alaina has trolls of her own, and one actually got to her this time.

Listen if you'd like to learn how to manage viral posts and handle trolls with grace.

Follow Alaina on LinkedIn: https://www.linkedin.com/in/alainashearer/
Follow Chris on LinkedIn: https://www.linkedin.com/in/christophervogel/
Learn more about Alaina & Chris' agency - Good Now - at http://www.goodisnow.com

Every one of us has a role to play in the movement against fascism and hatred. In this episode, we dive into the inspiring journey of Beth Mathews, a graphic designer and activist who has been taking a stand for years.

Beth shares her experiences working with refugees, her passion for vintage design, and her impactful projects like the Mom Bag initiative. We also explore how designers can use their skills for activism and the importance of speaking out against injustice. Join us for a conversation filled with creativity, courage, and community engagement.

Visit Beth at her website: http://www.bethmathews.com

Subscribe to Beth's Substack: https://bethmathews.substack.com/

To find Alaina & Chris visit http://www.goodisnow.com

Only 33% of Americans actually voted for Trump, an even smaller number are die hard MAGA supporters. So, how do you find customers who are staunchly anti-fascist and then attract them to your business? Turns out it's incredibly easy to do so with SparkToro.

Join us for an insightful conversation with Rand Fishkin, the visionary behind SparkToro, a ground breaking audience research tool. During this episode we'll also explore the challenges and benefits of businesses taking a public stand. Drawing from his own experiences, Rand shares how authenticity and transparency can transform brand perception and foster deeper connections with audiences. Discover the delicate balance between risk and reward, and learn how Rand's approach to public discourse has shaped his journey in the business world.

Connect with Rand Fishkin:

LinkedIn: https://www.linkedin.com/in/randfishkin/
SparkToro: https://www.sparktoro.com

Connect with Alaina & Chris:

Alaina's LinkedIn: https://www.linkedin.com/in/alainashearer/
Chris' LinkedIn: https://www.linkedin.com/in/christophervogel/
Good Now, Branding & Marketing Agency: http://www.goodisnow.com
Find Your Voice Cohorts: http://www.goodisnow.com/cohorts

What to do if you detest the idea of promoting yourself? Let alone taking a stand?

In this episode of Citizen Rebel, Alaina and Chris tackle Chris' absolute fear of publishing content and self-promotion. Alaina loves creating content and finds it a must to grow her business, Chris finds it utterly terrifying. Through her advice to Chris, Alaina offers surprisingly simple strategies to help you grow your brand and fall in love with your content.

Discover how to embrace your unique voice, overcome perfectionism, create content that resonates, and build a brand that reflects your true identity. Tune in for an empowering conversation that will inspire you to take action and confidently share your story with the world.

Need branding or marketing? Visit Alaina & Chris' agency, Good Now: http://www.goodisnow.com
To join a Find Your Voice Cohort visit: http://www.goodisnow.com/classes

Connect with Alaina on LinkedIn
Connect with Chris on LinkedIn

Key Takeaways:

1. Embrace Your Unique Voice: Alaina and Chris emphasize the importance of finding and using your unique voice to create content that truly represents you and your brand.

2. Overcome Fear and Perfectionism: They discuss strategies to combat the fear of self-promotion and the pressure to be perfect, encouraging listeners to publish content even if it feels imperfect.

3. Content as a Growth Tool: The hosts highlight how authentic content can be a powerful tool for brand growth, helping to attract the right audience and opportunities.

4. Practical Strategies: The episode offers practical advice on how to start creating and sharing content, including tips on managing overwhelm and finding inspiration.

5. Empowerment Through Action: By taking action and sharing your story, you can overcome publishing paralysis and build a brand that you love and that resonates with others.