Choosing Yourself: The Real Work Of Entrepreneurship with Amel Saidane (Tunesia) copertina

Choosing Yourself: The Real Work Of Entrepreneurship with Amel Saidane (Tunesia)

Choosing Yourself: The Real Work Of Entrepreneurship with Amel Saidane (Tunesia)

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Want the truth about building something from nothing? Emil Saiden joins us to unpack the beauty and the bruises of entrepreneurship, from testing ideas in Tunisia to leading BetaWaves across Africa and the Gulf. We talk about the messy middle founders rarely share: the nights when cash runs dry, the days when faith feels thin, and the moment you decide to choose yourself anyway. Emil shows how surrounding yourself with mission-led peers, acting fast under pressure and learning in public can turn a near-failure into the push that saves a company.

We dive into how BetaWaves evolved from venture building to a full innovation advisory with deep tech partners in AI, IoT and cybersecurity. Think real execution: building learning platforms in Nigeria, a sandbox in Botswana and AI products that democratise incubation and power smarter B2B connections. Then we go bigger, mapping bridges between ecosystems—Africa to the Middle East, GCC to Europe and the US—so founders can unlock markets, talent and capital rather than waiting for them to trickle down.

The funding conversation gets candid. Despite headlines, African venture capital still accounts for a sliver of global investment and remains heavily concentrated, with added barriers for women. Emil explains why early-stage VC underperforms and how to fix it by pairing capital with hands-on support. She breaks down two funds: a climate and sustainability vehicle focused on MENA and North Africa, and a sports tech fund connecting European innovation to the Middle East’s booming sports economy. The aim is simple and bold: do good and do well, without treating them as opposites.

If you’re a founder, policymaker or investor who believes ecosystems can be designed, you’ll leave with practical insight and renewed conviction. Subscribe, share this with someone on the edge of a big leap, and leave a review with the toughest decision you’re facing right now—we might feature it next time.

Music, lyrics, guitar and singing by Dr Ariel Rosita King

Teach me to live one day at a time
with courage love and a sense of pride.
Giving me the ability to love and accept myself
so I can go and give it to someone else.
Teach me to live one day at a time.....

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The Business of Life
Dr Ariella (Ariel) Rosita King
Original Song, "Teach Me to Live one Day At A Time"
written, guitar and vocals by Dr. Ariel Rosita King

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