Hey, soccer fans! Tomorrow, luxury seats go on sale for the Chicago Fire's new stadium. Over the next couple years, different seating options will be rolled out, but season ticket members get an exclusive pre-sale opportunity to join the elite and take-in a match with the best-of-the-best. Sounds fancy, right? Nick explores whether this kind of marketing actually alienates fans, portrays the organization as an exclusive club for the rich, and prices out fans from having special game-day experiences. He also provides his takes on the recent bumps in ticket demand and interest in the Men in Red - and why the club and Major League Soccer as a league need to change their strategy of marketing special events (signing of Messi, Lewy; building a new stadium; ownership changes; Designated Players) to sustainable fan-bases, income, and popularity.

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