Cheers Pod 12: Aliett Buttelman (Fazit)
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Cheers Pod 12: Aliett Buttelman (Fazit)
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In Episode 12, we chat with Aliett Buttelman (Co-Founder of Fazit). Fazit is a beauty brand known for its glitter freckles, which are faux-freckle patches that apply like temporary tattoos. The brand went viral in October 2024 when Taylor Swift wore their glitter freckles to a Kansas City Chiefs game, leading to a 2,500% increase in sales and massive demand. Since then, Fazit has expanded into 1,000 Target stores and 400 CVS locations, projecting $40 million in retail sales.
Aliett shares:
🎤 How Taylor Swift discovered Fazit and how the brand leveraged that buzz to expand its retail presence
💄 The beauty market gap for female sports fans
📈 Tapping into hidden influencers to drive awareness
🏈 Customer-driven product strategy
💸 Using gamification to connect commerce and fandom (and what that actually means)
And more!