Most leaders talk strategy. Few know how to lead when things break.

In this episode of ChatGTM, Fred LeFranc shares what it actually means to stay in the fire as a leader. This is not surface-level leadership advice. This is about pressure, ego, failure, and the internal work most executives avoid.

Fred is CEO of Results Thru Strategy and a self-described Chaos Strategist. He works with founders and executives navigating growth, breakdown, and everything in between.

This conversation goes deep into what separates performative leadership from real leadership.

What you’ll learn:

• Why most leadership advice is surface-level and misses the point
• The concept of “staying in the fire” and why it matters
• How great leaders balance control and surrender
• Why emotional alignment (head, heart, gut) drives better decisions
• What founders get wrong about growth and control
• How to lead through chaos without losing yourself
• The real reason most companies struggle with culture and retention

Fred also shares personal experiences that reshaped how he sees leadership, including navigating adversity, rebuilding identity, and redefining success.

If you’re building, leading, or scaling anything, this one hits different.

Guest: Fred LeFranc
CEO & Chaos Strategist, Results Thru Strategy

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