ChatGTM S2 E27: Jason Riggs ~ CCPO Audivi AI | The AI That Actually Understands Your Customers
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ChatGTM S2 E27: Jason Riggs ~ CCPO Audivi AI | The AI That Actually Understands Your Customers
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Most companies say they’re “listening to the customer.” They’re not.
This episode breaks down how AI is finally making customer voice usable and actionable.
Jason Riggs, Chief Commercial & Product Officer at Audivi AI, joins ChatGTM to unpack what most GTM teams get wrong about customer insight and how AI is changing the game.
This isn’t about dashboards or surveys. It’s about turning real conversations into revenue.
Michael Beck and Chad Horn dig into how operators should actually think about voice-of-customer, where AI fits, and why most teams are still guessing instead of knowing.
What you’ll learn:
• Why most “voice of customer” strategies fail
• How AI can actually understand customer conversations
• The gap between data collection and action
• How to turn insights into revenue-driving decisions
• What GTM teams should be doing differently right now
If you’re in marketing, sales, or GTM leadership, this is a shift you can’t ignore.
Subscribe to ChatGTM for more conversations on marketing, AI, and go-to-market strategy.
#ChatGTM #AI #VoiceOfCustomer #GTMStrategy #MarketingStrategy #CustomerInsights #B2BMarketing #RevenueGrowth