Charging off in the wrong direction
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Charging off in the wrong direction
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The problems we faced when we were building our business are very different to the problems we face as we continue to grow the business.
When a business gets to a certain size, a wave of complacency sets in. We con ourselves into thinking that we're worked out how this "business" thing works, and how to keep the plates spinning to keep generating revenue, pay the bills, and keep the lights on.
What got us here, won't get us there.
This is often where a combination of "doing what worked before", combined with a touch of blind panic and a sudden interest in religion, gets its way.
We try harder and harder to do what worked before, even though it's clear that it's not working. But since we don't have any new cards up our sleeves (and are too scared to try them anyway) we carry on looking in places we've already looked.
The Cognitive Marketer
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