In this episode of Changemakers, recorded live at Virgin HQ, Natalie Pearce sits down with Freddie Garland, founder of Freddie’s Flowers — the subscription flower service that brought fresh blooms, creativity, and colour into thousands of UK homes.

Freddie’s story starts with a milk float and a dream. From door-to-door sales and DIY Excel Gantt charts, to building a beloved household brand, his journey is anything but ordinary. He shares openly about the pressures of startup life, the power of simplicity, and how he’s finally stepping into the spotlight ten years on.

Whether you’re a founder, florist, or fan of floral joy, this conversation is full of lessons in resilience, creativity, and staying grounded while growing something special.

🎧 Subscribe now and listen wherever you get your podcasts.

💐 Thanks to Virgin Money for making these events possible.

Recorded at: Virgin StartUp Changemakers, Virgin HQ, London

Hosted by Natalie Pearce.

Visit www.virginstartup.org to find out about how you can start-up and thrive. You can access Start Up Loan funding and free Business Advice to get your new business off the ground.

Thanks to Virgin Money for making these events free for founders everywhere.

The podcast is produced by Goldfish for Virgin StartUp.

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