Change by Design copertina

Change by Design

Change by Design

Di: Chad Jackson
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A proposito di questo titolo

Welcome to Change by Design, the podcast where we shine a spotlight on engineering transformation. Each week, Lifecycle Insights CEO and Chief Analyst Chad Jackson dives deep with leaders driving real change in the world of engineering.

From breaking down barriers and challenging the status quo to fostering cultures of innovation and resilience, our guests share their journeys, lessons learned, and actionable insights to help you become a catalyst for positive change in your own organization.

Whether you’re an engineer, an executive, or simply passionate about making a difference, you’re in the right place. Get ready to be inspired, empowered, and equipped to engineer a better future—one change at a time.

Copyright 2025 All rights reserved. Economia
Episodi
  • Engineering Culture, Failure, and the “Right Side of the V” with Guy Zur

    Engineering Culture, Failure, and the “Right Side of the V” with Guy Zur
    Jan 22 2026
    In this episode, Chad sits down with Guy Zur, Director of Test Systems and Automation at CARIAD (Volkswagen Group). A self-proclaimed “change agent” born with a soldering iron in his hand, Guy shares his fascinating journey from designing thermal imaging for defense to developing AR glasses for pilots and now revolutionizing automotive testing. We dive deep into the philosophy of the “Change Agent”—why leadership requires proactively steering organizations through resistance—and explore the critical role of the “Right Side of the V” in systems engineering. Guy opens up about the valuable lessons learned from startup failure, why he champions transparency in engineering culture, and his “Design to Test” approach that ensures quality from day one. Whether you are an engineer, a leader, or interested in the complex systems behind autonomous vehicles and aviation, this conversation offers actionable insights on building resilient teams and robust products. Key Topics Discussed
    • Defining the Change Agent: What it takes to be a revolutionary leader in engineering organizations.
    • The Origin Story: Guy’s path from FPGA design in Israel to aviation and autonomous vehicles in North America.
    • Embracing Failure: Why hiding mistakes kills innovation and how transparency builds safer, smarter teams.
    • Systems Engineering Strategy: A look at Document-Based approaches vs. Model-Based Systems Engineering (MBSE).
    • Design to Test: How defining test procedures before development begins saves time and money.
    • The V-Model: Mastering the integration and verification phases (the “Right Side of the V”).
    Guest Bio Guy Zur is the Director of Test Systems and Automation at CARIAD US. With a diverse background spanning the defense, aviation, and automotive industries, Guy specializes in hardware-software integration and testing for complex systems. He has previously held roles at Elbit Systems, Honeywell, and Motional, working on cutting-edge technologies like commercial aviation AR glasses and autonomous vehicle systems.
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    57 min
  • Weekly Roundup: AI Gaps, Change Agent Research, and New Community Programs

    Weekly Roundup: AI Gaps, Change Agent Research, and New Community Programs
    Jan 20 2026
    Is the “Digital Thread” a utopian dream or a practical reality? In this week’s episode of Change by Design, Josh Corman and Chad Jackson explore the tension between the technology that can capture everything and the engineering reality where critical context often lives in spreadsheets and hallway conversations. We discuss why “hiding” work-in-process data might be efficient for humans but disastrous for future AI agents. If an AI stakeholder can only see the final decision and not the messy options you rejected, can it ever truly learn? Plus, big news for the Lifecycle Insights community: We are launching two major initiatives to let you drive our future research. Key Topics Discussed:
    • The Digital Thread Reality Check: Why capturing 100% of engineering data often creates more bureaucracy than value.
    • New Research Findings: What we've learned about change agents and their additional IT and design/development responsibilities.
    • AI’s Blind Spot: How undocumented decision-making processes create a massive gap in training data for autonomous AI agents.
    • Community Announcements: Details on the new Founders Program (early platform access) and Advisory Councils (strategic quarterly input).

    Learn more about the InsightEX Founders Program and Advisory Councils.
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    45 min
  • Soft Skills Are the Hard Part: Teaching EQ to Engineers

    Soft Skills Are the Hard Part: Teaching EQ to Engineers
    Jan 15 2026
    Why do 42% of organizational change initiatives face extreme resistance? Often, it’s not the technology—it’s the human element. In this episode, Chad Jackson sits down with Nikki Maginn, an engineer-turned-educator who teaches emotional intelligence (EQ) to technical professionals. Nikki shares her personal journey from receiving 199 job rejections after the Fukushima nuclear disaster to managing $25 million in projects by age 23—and how those experiences revealed that “soft skills” are actually the hardest part of engineering. We explore why EQ is a force multiplier for career growth (adding ~$30k to earning potential), how to use the RULER method to regulate emotions in high-stress environments, and why resistance to change should be treated as valuable feedback rather than a barrier. Key Topics:
    • The “Translator” Role: How EQ helps engineers bridge the gap between technical doers and business executives.
    • Resistance is Feedback: Why change agents should stop taking pushback personally and start using it to improve the process.
    • Generational Shifts: How Millennials and Gen Z are reshaping engineering culture by demanding purpose, mental health awareness, and the “why” behind the work.
    • Practical Tools: Implementing the RULER framework (Recognize, Understand, Label, Express, Regulate) in technical teams.
    Guest:
Nikki Maginn is an emotional intelligence educator and consultant empowering the next generation of engineers. You can connect with her on LinkedIn. About the Show:
Change by Design shines a light on engineering transformation, helping organizations navigate complexity and maximize value in their digital journeys.
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    1 ora e 8 min
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