In this episode of Change Agents: Inside Modern Insights, Devora Rogers sits down with Vita Molis, head of editorial at the B2B Institute at LinkedIn, to explore how thought leadership and research can drive real business impact. Drawing on her experience building the global insights function at TikTok, Vita shares how insights teams can move beyond reporting to become true orchestrators of strategy across organizations.

The conversation covers LinkedIn’s “drip effect” approach to brand building, the surprising role of curiosity in AI adoption and why B2B growth depends on long-term thinking, employee voices and multi-method research. It’s a practical look at how marketers and researchers can challenge conventional wisdom and make smarter, more confident decisions.

About the Guest

Vita Molis is the Head of Editorial for B2B Institute at LinkedIn, where she drives thought leadership and strategic research to shape the future of B2B marketing. She brings nearly 15 years of experience delivering data‑driven insights, shaping marketing strategies, and leading high‑performing teams across media and entertainment.

Previously, she built and led the global research and insights function at TikTok, partnering with top brands and major holding companies. Her work has been featured at Cannes Lions, SXSW, and Ad Week, and is recognized for blending analytical rigor with creative strategy. She also serves on industry boards and committees focused on elevating strategic thinking in marketing and advertising.

To learn more, visit:
https://alteragents.com/

Listen to more episodes on Mission Matters:
https://missionmatters.com/author/devora-rogers

In this episode of Devora Rogers’ Change Agents: Inside Modern Insights podcast, Devora sits down with colleague Megan French to demystify market research and “insights” in plain language. Together they unpack how brands learn what people really think and do (from surveys and focus groups to modern mobile ethnography), why the work can get messy, and how a single insight can reshape products, messaging and strategy.

About the Guest

Megan French, Sales Enablement Specialist at Alter Agents

Megan French is a Sales Enablement professional at Alter Agents with five years of experience helping sales teams thrive. A former English teacher, her background in communication and writing gives her a unique perspective in the field. A proud wife and mother, Megan is always chasing her next learning opportunity.

To learn more, visit:
https://alteragents.com/

Listen to more episodes on Mission Matters:
https://missionmatters.com/author/devora-rogers

In the premiere of Change Agents: Inside Modern Insights, host Devora Rogers shares the personal moment that sparked the show: an unexpected MS diagnosis, a hospital stay, and a surprising obsession with one simple question: who decided warm blankets should always be available? From “blanket microwaves” to busted assumptions in market research (including a tuna brand growth story no one saw coming), Devora introduces the kind of curiosity-led insights that can reshape strategy, challenge myths, and change everything.

To learn more, visit:
https://alteragents.com/

Listen to more episodes on Mission Matters:
https://missionmatters.com/author/devora-rogers