In this live episode of Virgin StartUp Changemakers, Natalie Pearce sits down with GoHenry co-founder Louise Hill to explore what it takes to build a business that doesn't just solve a customer problem, but sets out to change the system around it.

After seeing her own children struggle to understand the value of money in an increasingly digital world, Louise helped create GoHenry to give young people a practical way to learn by doing. She shares how questioning accepted industry rules helped the team enter financial services without a traditional banking background, why founders need to know when to push through scepticism and how GoHenry expanded its mission beyond its paying customers by campaigning for financial education in schools.

Whether you're challenging an established industry, building a purpose-led business or trying to turn a deeply held mission into meaningful change, this episode offers practical founder lessons on persistence, leadership, culture and having the confidence to ask why things can't be done differently.

In this episode:

• Spotting a business opportunity through a problem Louise experienced as a parent
• Validating whether a personal frustration represents a wider customer need
• Entering financial services without a traditional banking background
• Why founders should ask to see the rule when they're told something can't be done
• How permission to fail can build entrepreneurial confidence
• Turning "making every kid smart with money" into a mission beyond GoHenry's paying customers
• Convincing the board that commercial growth and campaigning for change could coexist
• GoHenry's role in campaigning for financial education in schools
• Building a company culture around family, flexibility and transparency
• Why founders shouldn't apologise for asking for help, introductions or investment
• Knowing when to listen to criticism and when to trust your conviction
• What the original Pocket Money brand taught the team about naming a business
• How GoHenry got its name from its first child customer

Changemakers is brought to you by Virgin StartUp, the not-for-profit organisation helping founders start and scale the businesses they're passionate about.

Recorded live at Virgin StartUp's Changemakers events, every episode features honest conversations with entrepreneurs, founders and business leaders sharing the lessons, challenges and ideas shaping the future of business.

Looking to start or grow your own business?

Find out more at virginstartup.org

Brought to you in partnership with our friends at Virgin Money - the home of brighter business banking.

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