Caroline Blatter, owner of Superyacht Services Guide, joins the Ben Taylor Podcast at the Monaco Yacht Show to discuss how SSG grew from personal recommendations shared between yacht crew into a trusted global directory of recommended superyacht services. Caroline explains how she and her late husband Andrew developed the guide from their own experience working onboard yachts, why recommendation and credibility have always mattered more than simply listing suppliers, and how the business has evolved from printed regional guides into a predominantly digital platform. The conversation explores SSG’s recommendation process, including the requirement for multiple endorsements from senior yacht crew, why the platform has deliberately avoided a pay-to-play model, and how advertising is kept separate from recommendation status. Caroline also discusses her work around crew wellbeing, the importance of better reporting structures and accountability, and the development of an industry blueprint focused on highlighting what good practice looks like across yacht management, recruitment and crew support.

Superyacht Services Guide is built around recommended suppliers rather than open listings, connecting yacht crew with trusted businesses across everything from technical parts and provisioning to marinas, agents and specialist services worldwide. Its recommendation process is designed to protect the credibility of the platform and give crew greater confidence when sourcing support in unfamiliar destinations.

Key Points:

• Superyacht Services Guide has grown from crew recommendations into a global directory of trusted marine services.
• Supplier inclusion is based on verified recommendations rather than advertising spend.
• Caroline is also working with industry partners to develop a more practical blueprint for improving crew wellbeing and accountability.

Thank you to Sacs Marine for hosting the podcast onboard the HYPER 5S at the Monaco Yacht Show.