Charmaine Chua, Senior Vice President of Sales at Kanha Cannabis, joins The Canna Boss Babes to share the cannabis sales strategies that helped Kanha become California's #2 rosin brand while celebrating their 10-year anniversary.

From leaving a Fortune 500 company after 14 years to leading sales at two of cannabis's biggest brands, Charmaine reveals what it takes to succeed in one of the industry's most challenging roles.

🎯 WHAT YOU'LL LEARN:

Cannabis Sales Strategies:

• How to navigate market congestion with thousands of competing brands
• Why staying dialed into budtender and consumer feedback is critical
• The importance of constant adaptation in evolving markets
• Building white glove customer service experiences
• How Kanha's rosin line achieved #2 in California with a brand new product!

Women in Cannabis Leadership:

• Why women leaders "just get it done"
• Managing anxiety in high-pressure sales roles
• Turning worry into wonder: mental health strategies for executives
• Operating under different rules as women in cannabis
• The power of supportive networks among women leaders

Industry Insights:

• Lessons from the 2020 pandemic boom (and why it won't return)
• How Stiiizy scaled during unprecedented demand
• Navigating cannabis industry challenges in 2026
• Kanha's 10-year journey and global expansion plans
• Community-building strategies that create loyal customers

Key Timestamps:0:00 - Introduction: Charmaine Chua & Kanha Cannabis2:15 - Leaving Fortune 500 for cannabis: The "rocket ship" decision5:45 - Building Stiiizy during the pandemic9:30 - Kanha's 10-year anniversary & California #2 rosin achievement12:20 - Cannabis sales strategy: Staying connected to feedback15:40 - Adapting to market changes: No permanent playbook18:25 - Navigating market congestion & shelf space battles22:10 - Community commitment: Kanha's Thailand sweepstakes25:50 - Women in cannabis leadership: Operating under different rules30:15 - Managing anxiety: Turning worry into wonder35:40 - Doing the hard things: Leadership lessons40:20 - Cannabis industry challenges: Taxes, regulations, survival mode45:15 - 2026 outlook: Innovation & global expansion48:30 - Advice for cannabis sales professionals

💡 FEATURED PRODUCTS:

• Kanha Rosin Belts (California's top-selling rosin gummies)
• Kanha Nano Gummies
• Kanha Minis (discreet chocolate option)
• Kanha Zen Belts

🎁 KANHA'S 10-YEAR ANNIVERSARY SWEEPSTAKES:Win an all-expense-paid trip to Thailand! Multiple prizes available.

Visit Kanha's website for entry details www.kanhabliss.com/10yearsofbliss

📌 ABOUT CHARMAINE CHUA:Senior Vice President of Sales at Kanha Cannabis and SunderstormFormer Senior VP of Sales at StiiizyMBA graduate with 14+ years Fortune 500 CPG experienceLeading sales strategy for one of California's top cannabis brands

📌 ABOUT KANHA CANNABIS:

• Celebrating 10 years in cannabis (2016-2026)
• California's #2 rosin gummy brand
• Science-based, clean, safe products
• International presence including Thailand
• Vision: Leading global cannabis brand