AI is reshaping how consumers discover products and Reddit is quickly becoming one of the most influential signals behind what shows up in those searches. With OpenAI’s recent launch of native shopping inside ChatGPT, Reddit conversations are now more powerful than ever in shaping how products, brands, and education appear across AI search results.

In this session, we’ll break down how cannabis and CBD brands can use Reddit to influence what AI models “learn” about them and how to build a strategy that earns organic visibility in the new era of conversational shopping.

We’re joined by Danny Kirk, Founder of ReddiReach, and Filipe Lins Duarte, the co-founder of AI Peekaboo.

Danny will share how brands can authentically grow on Reddit through community-first strategies and platform-native engagement, helping cannabis marketers future-proof their visibility and reputation as AI increasingly draws from Reddit data.

Filipe will unpack how AI is reshaping search and brand discovery, showing how large language models, such as ChatGPT, Claude, and Perplexity, reference your brand, competitors, and content, helping marketers understand and improve their presence in AI-generated results.

Here’s what you’ll learn:

• How Reddit data is influencing AI search results and brand visibility
  
  
• Why and how authentic engagement on Reddit builds long-term SEO and AI discoverability
  
  
• A content framework to position your brand as the trusted source AI models reference
  
  

If you manage a dispensary, lead a cannabis brand, or run a marketing agency, this session will show you how to future-proof your digital presence in a world where AI answers are replacing Google results.

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When it comes to cannabis, finding trustworthy product information can be a challenge. Budist is changing that. Built by industry insiders, Budist empowers consumers and certified cannabis experts to submit detailed product reviews using a 100-point rating system, creating a central hub for credible cannabis insights.

Join us for an exclusive conversation with the co-founder and CEO of Budist, Jocelyn Sheltraw, the industry’s first social review platform built to help cannabis consumers, experts, and brands connect through credible, transparent product ratings. Discover how expert-led and consumer-led reviews are changing the way cannabis products are bought, sold, and experienced.

In this live webinar, we’ll explore Budist’s origin story, the challenges of building a review-based platform in a regulated market, and the unique role expert reviews play in shaping buying behavior.

What You’ll Learn

• How Budist Went from Idea to Industry First – The backstory, pivotal moments, and lessons learned building a cannabis review platform from the ground up.

• Why Credible Reviews Matter More Than Ever – The difference between expert-led and consumer-led reviews, and why both are critical for shaping purchase decisions.

• The Future of Cannabis Buying Behavior – How data-driven insights from Budist could influence the products you create, stock, or buy.

Whether you’re a cannabis brand looking to improve your products or a consumer who wants to make smarter choices, you’ll leave with a new understanding of how reviews can elevate the cannabis experience.‍

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Episode 3: Cannabis Price Wars: Escaping the Discount Death Spiral

The cannabis industry has been trapped in a cycle of discounting, racing to the bottom with steeper promos that shrink margins and train customers to buy only when prices drop. But there’s a smarter way forward. This session isn’t just about numbers, it’s about how to turn those signals into strategy.

We’ll be joined by Dennis O’Malley, Cannabis Industry Executive and Former CEO of Caliva, one of the first cannabis brands to pioneer omnichannel retail. He’ll share hard-won lessons from growing Caliva in one of the most competitive markets in the world, including how to navigate pricing pressure, when to use promotions strategically, and how to create value beyond price.

Whether you’re a dispensary tired of shrinking margins or a brand looking to hold the line on value, this conversation offers the roadmap to pull back strategically and profitably.

What You’ll Learn:

• Founder Insights: How Caliva scaled in California without leaning on deep discounts.
  
  
• Smarter Promotions: How to design offers that drive retention, upsell, and loyalty instead of margin loss.
  
  
• Strategic Playbook: A framework for repositioning your brand so customers see value and are willing to pay for it.

If you’ve been looking for a way out of the discount race but aren’t sure how to pivot without taking a hit, this session is for you. You’ll walk away with practical strategies used by the best in cannabis and CPG to grow sustainably.

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Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

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