Disruption isn’t a matter of if—it’s a matter of when. And when it comes, your culture will either crack or stretch. In this episode, we sit down with Kim Bohr, President & COO of SparkEffect, to unpack the findings from the 2025 Trust in Turbulence™ report and explore why trust has become a measurable business driver—not just a soft virtue.

Kim introduces her Trust Elasticity™ framework, which reveals how organizations can absorb shocks, protect trust, and even grow stronger after disruption. We discuss the stark difference between organizations that earn the Trust Dividend™—higher retention, reputation, and revenue—and those that fall into a trust deficit, where mismanaged crises erode confidence and future readiness.

You’ll learn:

• Why 71% of employees faced disruption in the last two years—and what it means for leaders.

• The critical role of frontline leaders in building (and sometimes breaking) trust.

• How the five trust domains—strategic clarity, psychological safety, cultural belonging, systems trust, and fairness—shape resilience.

• Practical steps leaders can take today to make trust measurable, visible, and scalable.

If you’ve ever wondered whether your culture can survive the next shake-up, this episode will give you the data, frameworks, and leadership practices to not just endure disruption—but turn it into a competitive advantage.

Check out www.sparkeffect.com/theleadershipcode for a copy of the research paper and field guide. Also, check out Kim's Courage to Advance podcast.