The Fisher & Paykel CoolDrawer is one of the most misunderstood refrigeration products on the sales floor. In this episode of The Steel Codcast, Anthony and Jon break down why positioning the CoolDrawer as an “extra drawer” or indulgent add on immediately undermines its real value.

The conversation reframes the CoolDrawer as a fundamental rethink of fixed refrigeration zones. Instead of forcing households to adapt to rigid fridge and freezer layouts, this appliance adapts to how people actually live. From entertaining and bulk shopping to kids snacks, beverage storage, and holiday overflow, the CoolDrawer gives households control over how refrigeration space is used in real time.

This episode helps appliance professionals understand how to position the CoolDrawer as an intentional solution, not an optional upgrade. If you sell refrigeration or struggle to explain modular refrigeration without making it sound vague or indulgent, this conversation will change how you talk about Fisher & Paykel CoolDrawer.

Who This Episode Is For

Appliance sales professionals, showroom managers, manufacturer reps, and anyone selling premium or modular refrigeration solutions.

Follow the Show

New episodes of The Steel Codcast drop Monday through Friday. Follow the show so you never miss an episode.

Timestamps

- 00:00 Why customers ask for flexibility without knowing it

- 00:40 Why calling CoolDrawer an add on hurts the sale

- 01:20 Rethinking fixed refrigeration zones

- 02:05 How real households outgrow rigid layouts

- 02:50 Letting appliances adapt to the household