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CNBC Sport

CNBC Sport

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CNBC Sport brings you the convergence of sports, business, and investing. Each week, we sit down with the biggest names in sports - from league commissioners and top athletes to team owners and influential executives - uncovering the strategies, deals, and inside stories shaping the industry's future.2026 CNBC Economia Finanza personale Gestione e leadership Management
Episodi
  • DraftKings CEO Jason Robins and Kirk Goldsberry on the NFL Season, Prediction Markets and UT’s New AI Sports Lab 10/29/26

    DraftKings CEO Jason Robins and Kirk Goldsberry on the NFL Season, Prediction Markets and UT’s New AI Sports Lab 10/29/26
    Oct 29 2026
    DraftKings CEO Jason Robins and sports analytics expert Kirk Goldsberry join CNBC's Contessa Brewer and Alex Sherman to explore how artificial intelligence is transforming the business of sports. From DraftKings' expansion into prediction markets and competition with Kalshi to the University of Texas' new Bevo Labs initiative, the conversations examine the future of sports betting, AI-powered coaching, college athletics, responsible gaming and the growing influence of technology on sports.Episode NotesHow is artificial intelligence reshaping the sports industry, from the business of betting to the decisions coaches make on the field?In this episode, CNBC explores two major developments at the intersection of sports, technology and business through conversations with DraftKings CEO and co-founder Jason Robins and Kirk Goldsberry, Executive Director of the Business of Sports Institute at the University of Texas.First, CNBC's Contessa Brewer speaks with Robins about the rapidly evolving sports betting industry, the rise of prediction markets and DraftKings' strategy for competing with platforms such as Kalshi. Robins explains how prediction markets could expand the company's reach into states where traditional online sports betting remains unavailable, including California, Texas and Florida.He also addresses regulatory uncertainty, customer acquisition, responsible gaming and whether prediction markets threaten established sportsbooks. Robins reveals how AI is transforming DraftKings' operations, from software development and automated reporting to customer personalization and marketing.Then, CNBC's Alex Sherman speaks with Goldsberry about Bevo Labs, a new student-run sports analytics initiative at the University of Texas. Drawing on his experience with the San Antonio Spurs and The Ringer, Goldsberry explains how AI, machine learning and advanced data analysis are changing college athletics.Bevo Labs is developing a centralized data infrastructure across Texas' 21 athletic teams to support roster construction, athlete compensation decisions and game strategy. With technology partners including Dell, Google and SHI, the initiative also gives paid student researchers opportunities to apply STEM skills to real-world sports challenges.Together, the conversations reveal how AI is increasingly influencing both the commercial and competitive sides of sports, raising new questions about innovation, regulation, human decision-making and the future of the industry.Topics discussed:DraftKings' growth strategy during the NFL betting seasonPrediction markets and competition between DraftKings and KalshiSports betting regulation and expansion into new marketsHow AI is transforming DraftKings' software development, analytics and operationsResponsible gaming, gambling addiction and self-exclusion safeguardsDraftKings' super app strategy and changing consumer behaviorBevo Labs and the future of sports analytics at the University of TexasAI-powered roster construction and athlete compensation analysisPredictive models, data infrastructure and machine learning in college sportsThe potential for AI-assisted football play-calling and game strategyTechnology partnerships with Dell, Google and SHIThe importance of human judgment as AI becomes more influential in sportsEpisode timestamps:Jason Robins interview with Contessa Brewer01:14 – Why NFL season is DraftKings' biggest customer acquisition opportunity02:52 – Expanding prediction markets into states without legal online sports betting04:21 – Regulatory challenges and DraftKings' prediction markets strategy06:36 – Are prediction markets cannibalizing traditional sportsbooks?09:21 – Competing with Kalshi in the growing prediction markets industry12:26 – Lessons from DraftKings' early competition with FanDuel17:50 – How younger generations are changing sports consumption19:50 – DraftKings' super app strategy and personalized experiences22:50 – Gambling addiction and responsible gaming25:50 – Efforts to create a nationwide self-exclusion system26:51 – Should responsible gaming limits become mandatory?30:49 – Robins reflects on building DraftKings40:20 – How AI is transforming DraftKings' business operations42:41 – Can AI-native startups challenge established sportsbooks?44:39 – Could AI-powered betting predictions threaten DraftKings?Kirk Goldsberry interview with Alex ShermanTimestamps below restart at the beginning of the Kirk Goldsberry interview. They are not cumulative episode timestamps.01:29 – How analytics can improve college sports roster construction02:19 – AI-assisted coaching and real-time game strategy03:21 – Building a centralized data lake for 21 Texas athletic teams04:31 – Paid student researchers and technology career opportunities05:32 – Could AI eventually recommend plays to college football coaches?06:51 – Why sports can embrace AI while remaining a human-centered experience08:52 – Goldsberry's journey from NBA ...
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    57 min
  • Draymond Green on NBA Salary Rules, Warriors Future and Mental Health, 10/22/26

    Draymond Green on NBA Salary Rules, Warriors Future and Mental Health, 10/22/26
    Oct 22 2026
    Four-time NBA champion Draymond Green joins CNBC's Alex Sherman to discuss the Golden State Warriors' future, LeBron James' move to Philadelphia, and why he believes NBA salary cap rules are hurting basketball dynasties. Green also opens up about retirement, a potential broadcasting career with Inside the NBA, and his virtual reality therapy series Open Season.Episode NotesWhat's next for Draymond Green and the Golden State Warriors, and could this be his final season in Golden State? Four-time NBA champion Draymond Green joins CNBC's Alex Sherman for a candid conversation about NBA salary cap rules, championship dynasties, LeBron James, his basketball future, sports broadcasting, and the importance of mental health.As the NBA season approaches, Green explains why he would change the league's salary structure if he became commissioner. While Commissioner Adam Silver has emphasized competitive parity, Green argues that basketball's greatest dynasties have historically helped drive fan interest and that today's financial restrictions make sustained championship success more difficult.Green also weighs in on LeBron James' decision to join the Philadelphia 76ers rather than the Warriors, discussing championship experience, roster chemistry, and the challenges of building a title contender.Turning to his own career, Green reflects on 15 seasons with Golden State, his relationship with Stephen Curry, and the possibility that his current one-year contract could be his last with the franchise. He shares why retiring as a Warrior remains his preference, while acknowledging that he wants to continue playing basketball.Beyond the court, Green explores his ambitions in sports media, including his experience with Inside the NBA and the prospect of working alongside or following Charles Barkley. He also discusses Open Season on Draymond Green, a virtual reality series produced by Skydance Sports for Meta Quest TV that documents his personal therapy journey with Dr. Kerry Hastings.The conversation concludes with Green's admiration for Shaquille O'Neal's success in broadcasting, brand partnerships, and entrepreneurship. Key topics discussed:NBA salary cap and championship dynasties: Why Green believes the league's salary structure is making it harder to build sustained championship contenders.Adam Silver and competitive parity: Green's perspective on whether fans prefer championship dynasties or a league where more teams can compete for titles.LeBron James and the Philadelphia 76ers: Why Green respects LeBron's decision and how he compares Philadelphia's championship prospects with Golden State's.Golden State Warriors' future: Green's expectations for the season and his approach to competing without being considered a championship favorite.Draymond Green's retirement plans: His desire to finish his career with the Warriors and the possibility of playing for another NBA team.Inside the NBA and Charles Barkley: Green's broadcasting ambitions and why he considers Barkley an irreplaceable television personality.Athlete mental health and therapy: How Green overcame his initial reluctance to seek therapy and why he believes it has improved his decision-making and performance.Virtual reality sports entertainment: The creation of Open Season on Draymond Green and how Meta Quest technology brings viewers into his therapy sessions. Episode timestamps:01:59 – Introduction: Draymond Green joins Alex Sherman02:11 – What Green would change as NBA commissioner03:30 – Adam Silver, competitive parity, and the value of NBA dynasties04:29 – LeBron James joining the Philadelphia 76ers instead of Golden State07:42 – Stephen Curry and redefining success for the Warriors09:03 – Could this be Draymond Green's final season?10:23 – Retiring with the Warriors versus continuing his NBA career elsewhere11:16 – Inside the NBA, Charles Barkley, and Green's broadcasting future14:24 – Why Charles Barkley's television career is so remarkable15:16 – Open Season on Draymond Green and the origins of his VR therapy series16:00 – Mental health stigma, therapy, and sharing his personal journey19:16 – How therapy influences Green's basketball performance Featured shows, organizations, and resources:CNBC – Business, media, and sports industry coverageGolden State Warriors – Official Warriors websiteNBA – Professional basketball news and league informationMeta Quest – Virtual reality platform featuring immersive entertainment experiencesSkydance – Entertainment company associated with the production of Open Season on Draymond Green From the economics of NBA championships to the challenges of professional athletes transitioning into media and business, this episode offers an inside look at Draymond Green's evolving career and his perspective on basketball, mental health, and life beyond the NBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for ...
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    19 min
  • Bucks president Josh Glessing on NBA expansion, team valuations, and life after Giannis 10/22/26

    Bucks president Josh Glessing on NBA expansion, team valuations, and life after Giannis 10/22/26
    Oct 22 2026
    Milwaukee Bucks President Josh Glessing joins CNBC Sport's Michael Ozanian to explore soaring NBA franchise valuations, the growing influence of private equity, and why sports teams are attracting billions in investment. From the Bucks' media and arena strategies to women's sports, NBA competitive balance, and potential $10 billion expansion fees, Glessing explains what's driving the business of professional sports and where the biggest opportunities lie.Episode NotesWhy are NBA franchises commanding multibillion-dollar valuations, and how much higher could sports team prices climb? Milwaukee Bucks President Josh Glessing joins CNBC Sport's Michael Ozanian for an in-depth conversation about sports investing, private equity, NBA economics, and the future of professional sports ownership.Drawing on his experience at Goldman Sachs and Haslam Sports Group, Glessing explains how institutional investors, live sports media rights, and new sources of capital have transformed sports franchises into increasingly valuable and liquid assets. He discusses the Milwaukee Bucks' approach to competing in a smaller market, reaching fans through free television broadcasts, and turning Fiserv Forum and the surrounding Deer District into an economic development engine.The conversation also examines the Bucks' roster-building philosophy, the NBA's second-apron salary cap restrictions, the commercial value of jersey sponsorships, and the accelerating growth of women's professional sports.Looking ahead, Glessing shares his outlook for NBA expansion into Las Vegas and Seattle, including why he believes potential franchise fees could exceed $10 billion and $7 billion, respectively.Key topics discussed:Sports franchise valuations: How major transactions involving the Los Angeles Lakers and other professional teams reflect growing demand for sports assets.Private equity and sports ownership: Why institutional capital, high-net-worth investors, and alternative asset managers are increasingly investing in professional teams.NBA media rights and local broadcasting: How the Bucks are prioritizing audience growth and fan accessibility as the regional sports network business model evolves.Milwaukee Bucks business strategy: The advantages of operating in a smaller NBA market and balancing championship ambitions with long-term financial sustainability.NBA salary cap and competitive balance: How the second apron is influencing roster construction and opportunities for smaller-market teams.Fiserv Forum and the Deer District: How sports venues can attract concerts, hotels, housing, commercial development, and institutional investment.Jersey sponsorships and sports marketing: Why the Bucks' partnership with Uline illustrates the growing value of NBA sponsorship inventory.Women's sports investment: The business potential of the WNBA and NWSL, including media rights, sponsorship revenue, and expansion.NBA international growth: Why basketball's worldwide talent pool and global audience create significant long-term commercial opportunities.NBA expansion fees: Glessing's bullish outlook for potential franchises in Las Vegas and Seattle.Episode timestamps:02:00 – Why sports franchises are becoming more liquid and attractive investments03:56 – Live sports, private equity, and the growth of sports finance05:31 – NBA ownership rules and institutional capital07:21 – Sports teams as alternative investments and portfolio diversification10:02 – Milwaukee Bucks strategy and the advantages of a smaller market11:48 – NBA media rights, local television, and free broadcasts in Wisconsin13:53 – Giannis Antetokounmpo, roster decisions, and long-term franchise strategy15:27 – The NBA's second apron and competitive balance16:57 – Fiserv Forum, the Deer District, and sports-driven real estate development19:22 – Institutional investment in mixed-use sports developments20:09 – Uline jersey sponsorship and the evolving economics of sports partnerships22:35 – WNBA and NWSL valuations and investment opportunities25:08 – The NWSL's global growth potential25:59 – NBA international growth and league governance28:38 – Las Vegas and Seattle NBA expansion and potential franchise valuationsFeatured organizations and resources:CNBC Sport – Sports business news, franchise valuations, and industry analysisMilwaukee Bucks – Official team websiteNBA – League news, standings, and informationFiserv Forum – Milwaukee's sports and entertainment arenaHaslam Sports Group – Sports ownership and investment organizationWNBA – Women's professional basketballNWSL – Women's professional soccerUline – Milwaukee Bucks jersey patch partnerFor more reporting and analysis on NBA franchise valuations, sports investments, media rights, and professional sports business trends, visit CNBC Sport. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    31 min
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