CMO Confidential copertina

CMO Confidential

CMO Confidential

Di: Mike Linton // I Hear Everything Podcast Network
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A proposito di questo titolo

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?

The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.

We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.

Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.



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Episodi
  • Dissecting Compensation - A Primer on Understanding, Negotiating and Managing Pay

    Dissecting Compensation - A Primer on Understanding, Negotiating and Managing Pay
    Jan 20 2026
    "Dissecting Compensation - A Primer on Understanding, Negotiating and Managing Pay"A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard starts with the basics of salary, bonus and equity and branches out to compensation mix, the various types of equity, negotiating best practices, and the "other" elements of an offer. Key topics include: why the devil is in the details; when and how to discuss compensation; the difference between dumb luck and bad luck; and why everyone should do a "multi-year cash flow analysis." Tune in to hear why you should always read the proxy statement and the importance of being prepared to explain how you are using AI.*Dissecting CMO Compensation with Richard Sanderson (Spencer Stuart) — Salary, Bonus, Equity & Negotiation Playbook*What’s “market” for a modern CMO, and how do you actually negotiate it? Richard Sanderson, who leads Spencer Stuart’s Marketing, Communications & Sales Practice, breaks down the three pillars of pay (salary, bonus, equity), compensation mix by ownership model, and the real rules of negotiating offers, severance, and forfeitures. We also tackle vesting, RSUs vs. options vs. PSUs, what to ask recruiters (legally) about pay ranges, how to manage your team when equity is underwater, and why every CMO needs crisp AI impact stories in interviews. Actionable, candid, and built for executives who make or take offers. *Chapters*00:00 Intro — Welcome to CMO Confidential & Richard’s background01:50 Why comp is hard to decode (and why it matters)02:12 The building blocks: salary, bonus, equity03:21 The data gap: only ~4% of F1000 list marketing leaders as NEOs04:26 Salary basics, bands, and industry norms05:35 Bonus mechanics & the one question to ask (3-year payout history)06:38 Equity 101 — long-term incentives and where value really accrues07:25 Compensation mix: public, PE, private, nonprofit08:25 Geography effect — US vs. Europe on equity weighting09:23 RSUs explained (and why they always have some value)10:19 Options & strike prices — upside vs. “underwater” risk10:57 PSUs — performance gates, accelerators, and board metrics12:17 Vesting types: time, performance, and event-based triggers13:15 Forfeitures if you leave early (and what’s negotiable)15:09 Negotiating framework — timing, laws, posture16:34 When to talk comp without signaling “it’s just the money”17:58 Pay transparency laws — expectations vs. history; what recruiters can ask20:23 Forfeitures checklist: bonus timing, unvested equity, make-wholes21:36 Know your company’s rules (eligibility dates, presence requirements)22:36 Smart pushback: asking for the range and reducing info asymmetry23:47 Your moment of max leverage: the verbal offer27:58 Beyond pay: severance, sign-on, relocation, start date, perks29:00 CMO tenure math and why severance matters32:31 “Am I underpaid?” How to build a real case34:34 Managing your team through pay angst & proxy transparency36:29 Underwater equity — empathy, vision, and refresh cycles38:22 Timing luck: annual grants & market swings (“Liberation Day” example)40:00 Do the 5-year cash-flow comparison (and bridge Year 1–2)42:04 The new relocation math (mortgages & cost deltas)43:06 Titles, reporting lines, non-competes, and day-one docs43:50 Should you ever turn down a written offer?45:23 The reputational risk of reneging47:05 Be ready: the AI question in every CMO interview48:32 Wrap*Tags*CMO Confidential, Richard Sanderson, Spencer Stuart, CMO compensation, executive pay, salary bands, bonus plans, equity RSUs, stock options, PSUs, vesting, severance, negotiation, forfeitures, compensation mix, private equity, public companies, proxy statements, pay transparency laws, marketing leadership, executive recruiting, board compensation, make-whole bonus, cash flow analysis, AI in marketingSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    49 min
  • Alex Schultz | CMO at Meta | Marketing at Meta - The View From the Eye of the Storm"

    Alex Schultz | CMO at Meta | Marketing at Meta - The View From the Eye of the Storm"
    Jan 13 2026

    "Marketing at Meta - The View From the Eye of the Storm"

    A CMO Confidential Interview with Alex Schultz, the Meta CMO and VP of Analytics, and author of Click Here: The Art & Science of Digital Marketing and Advertising. Alex details why he believes in decentralized analytics and the importance of focusing on core results vs vanity metrics, why AI is a "threshold technology", and why and how the company transitioned to Meta. Key topics include: the barbell distribution of AI competency (native users and very senior experienced leaders); why he believes so strongly in "incrementality measurements"; how he and his team handle the emotional impact of being in the center of political discussions and; why marketers should be thinking about 2027. Tune in to hear a story about affiliate marketing incentives gone wrong and the eBay/Google "Tea Party" incident.



    What’s it really like to be CMO at one of the most scrutinized companies in the world?


    In this episode of **CMO Confidential**, host Mike Linton sits down with **Alex Schultz**, CMO and VP of Analytics at Meta, for a wide-ranging, unfiltered conversation on marketing leadership inside the eye of the storm. Alex breaks down how Meta structures marketing and analytics at global scale, why marketing must be centralized while analytics should not, and what most companies get wrong about “one source of truth.”


    The conversation goes deep on navigating nonstop political and cultural pressure, shortening negative news cycles, and keeping teams emotionally grounded when the brand is under fire. Alex also shares some of the clearest executive thinking we’ve heard on AI as a *threshold technology* — where it truly creates leverage, where humans must stay in the loop, and how CMOs should assess AI talent today.


    The episode closes with inside stories from the Facebook-to-Meta rebrand, hard-earned lessons from eBay on incrementality measurement, and practical advice for preparing your organization for 2027 and beyond.


    If you’re a CMO, CEO, founder, or senior operator responsible for growth, measurement, and brand under pressure — this is required listening.


    New episodes of **CMO Confidential** drop every Tuesday.


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    ## Chapters & Timestamps


    00:00 – Welcome to CMO Confidential

    00:01 – Alex Schultz’s role: CMO & VP of Analytics at Meta

    00:03 – Why marketing is centralized but analytics are decentralized

    00:06 – “One source of truth” and killing vanity metrics

    00:09 – Marketing while constantly in the global spotlight

    00:11 – Managing crisis cycles, truth, and comms alignment

    00:12 – AI’s real impact on marketing productivity

    00:15 – AI as a threshold technology (precision vs. recall)

    00:17 – How AI is reshaping analytics, creative, and teams

    00:18 – Hiring for AI: the barbell talent distribution

    00:22 – Preparing for 2027: information flow and AI philosophy

    00:25 – How B2B marketing is (and isn’t) changing

    00:28 – Inside the Facebook → Meta rebrand

    00:32 – Lessons from eBay: incrementality over last-click

    00:36 – What downturns reveal about leadership talent

    00:37 – Why Alex wrote his book on digital marketing

    00:40 – Affiliate marketing, incentives, and unintended consequences

    00:43 – Final advice for CMOs and marketers


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    CMO Confidential, Alex Schultz, Meta marketing, Facebook Meta rebrand, marketing leadership, CMO podcast, executive marketing, analytics strategy, marketing analytics, AI in marketing, artificial intelligence marketing, incrementality measurement, digital marketing strategy, B2B marketing, growth marketing, brand under pressure, crisis communications, marketing measurement, performance marketing, last click attribution, marketing org design, marketing podcast


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    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    45 min
  • DJ Patil | An Update From the Front Lines of AI - A Perspective From Spock on the Bridge

    DJ Patil | An Update From the Front Lines of AI - A Perspective From Spock on the Bridge
    Jan 6 2026

    A CMO Confidential Interview with DJ Patil, Great Point Ventures investor and former U.S. Chief Data Scientist in the Obama Administration. DJ discusses why AI adoption is "lumpy" like unbaked cake mix, the difference between large models and focused applications, and why consultants are probably not the best way to make progress. Key topics include: Maslow's Hierarchy of AI with power, data and water as the foundation; a timeline juxtaposition of AI evolution versus culture and policy change; and his belief that marketers have a unique position to add "human connectivity" in to the mix. Tune in to hear a view on AI and health care as well as how Waymo almost ruined a date night.



    What does AI adoption *really* look like inside large organizations—and why does it feel so uneven?


    In this episode of **CMO Confidential**, host **Mike Linton** sits down with **DJ Patil**—former U.S. Chief Data Scientist, AI leader at eBay and LinkedIn, and longtime advisor and investor—for a clear-eyed update from the front lines of AI.


    DJ explains why AI progress feels “lumpy,” why culture—not technology—is the biggest blocker to ROI, and what boards, CEOs, and CMOs must do now to avoid falling behind. From autonomous warfare and small models to Wall Street hype cycles, job displacement, and what AI means for the future of marketing, this is a practical, executive-level conversation about what’s real, what’s noise, and what comes next.


    If you lead a company, manage a brand, sit on a board, or are building a career in marketing, this episode will recalibrate how you think about AI adoption, investment, and organizational change.


    🎧 New episodes of **CMO Confidential** drop every Tuesday.


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    Chapters / Timestamps


    00:00 – Welcome to CMO Confidential

    00:32 – Introducing DJ Patil and today’s AI focus

    01:26 – Where are we really on the AI adoption curve?

    02:54 – Why AI progress feels “lumpy” across industries

    03:35 – AI fluency vs. AI-native talent

    05:22 – AI in education: banning it vs. embracing it

    05:57 – AI on the battlefield: Ukraine, drones, and autonomy

    07:50 – Big models vs. small models and open source AI

    08:12 – The AI investment landscape and industry chaos

    09:12 – AI breakthroughs in math and problem-solving

    10:52 – Where AI is actually delivering value today

    11:50 – ROI, hype cycles, and Amara’s Law

    13:46 – When AI savings really show up on the balance sheet

    15:17 – Why culture is the biggest blocker to AI success

    16:03 – AI speed vs. slow-moving organizations and policy

    18:13 – Why executives can’t delegate AI leadership

    19:56 – The limits of traditional consulting for AI

    22:41 – Job cuts, automation, and what AI is really replacing

    25:48 – Why AI isn’t “ready” yet—but is getting close

    26:32 – AI as the biggest prize in the history of capitalism

    27:18 – Where DJ Patil is investing in AI

    29:00 – AI opportunities in healthcare and government

    30:27 – What AI means for marketers and marketing careers

    34:10 – A Waymo story: the promise and imperfections of AI

    35:12 – Final thoughts and where to find more episodes


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    CMO Confidential, DJ Patil, Mike Linton, AI adoption, artificial intelligence strategy, AI for executives, AI and marketing, AI ROI, AI investment, AI leadership, AI culture, future of marketing, chief marketing officer, CMO podcast, executive podcast, boardroom strategy, AI transformation, AI jobs, AI and automation, AI in healthcare, AI governance, enterprise AI, AI fluency, AI native, tech leadership, data science, digital transformation

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    36 min
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