CES 2026 West Hall – Auto and Industrial Automation. Less Cars, More Robots? copertina

CES 2026 West Hall – Auto and Industrial Automation. Less Cars, More Robots?

CES 2026 West Hall – Auto and Industrial Automation. Less Cars, More Robots?

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 Make a Logo on Fiverr CES 2026’s West Hall makes a bold statement about where the automotive world is headed. Yes, there are cars here—but the real story is how robots, autonomy, and industrial automation are quietly redefining the future of travel. Walking the floor, it feels less like a traditional auto show and more like a preview of a world where vehicles, machines, and infrastructure think and move together. Waymo: The Autonomous Backbone Waymo’s presence anchors the West Hall with a clear message: fully autonomous mobility is no longer a concept—it’s infrastructure. The latest generation driverless vehicles, including all-electric models already operating in cities like Las Vegas and Phoenix, show how far the tech has come since early hiccups. With advanced LiDAR and sensor stacks wrapped into production-ready designs, Waymo is positioning autonomy not as a novelty, but as a dependable, everyday transportation layer for cities, airports, and logistics. IDA Italia: Turning Any Car Into a Robot One of the most practical innovations comes from Italy, where IDA demonstrates a retrofit autonomous driving system mounted to a Fiat 500e. The idea is simple and powerful: instead of buying a new car, you can upgrade the one you already own. A roof-mounted LiDAR system and supporting hardware turn a conventional vehicle into a semi-autonomous platform, still allowing the driver to take over at any time. It’s a glimpse of how autonomy could scale globally—by upgrading existing fleets instead of replacing them. Smart Optical Sensors: Robots That Move the World Industrial automation takes center stage with Smart Optical Sensors’ robotic platform. Designed for environments like airports and warehouses, these robots can move luggage or packages directly to people instead of forcing people to hunt for their items. With cameras and intelligent sensors on board, this is the kind of behind-the-scenes robotics that could quietly change how logistics, retail, and travel hubs operate—less waiting, less walking, more efficiency. Sambo Motors: Flying Taxis Get a Robotic Checkup Sambo Motors’ multi-propeller drone aircraft looks like it flew straight out of science fiction, but the real star is the robotic inspection system that scans the aircraft before flight. These robots check the exterior, structure, and systems to ensure everything is ready and safe. It’s a perfect example of automation enabling the next generation of transportation—robots maintaining the machines that will move people through the air. Kubota: Farming Goes Fully Autonomous Autonomy in the West Hall isn’t just about cities. Kubota’s versatile robotic platform shows how agriculture is being transformed by connected, cloud-coordinated machines. This multi-purpose robot can handle tasks from tilling to harvesting, communicate with other machines in the field, and adapt to different work sites. It’s industrial robotics meeting food production, and it highlights how the innovation at CES 2026 extends far beyond cars. V-Bot Superdog: A Robot With a Mission Among the crowd-pleasers is the V-Bot Superdog, an intelligent robotic companion designed for real-world environments. Beyond the novelty, it has serious applications: search, rescue, and assistance in outdoor scenarios. With long battery life, advanced perception, and the ability to seek help if someone is injured, this is robotics stepping into roles traditionally filled by trained animals and humans. Qualcomm Dragonwing: AI at the Edge Even something as simple as a bird feeder becomes a showcase for on-device AI in Qualcomm’s Dragonwing. With built-in cameras, solar power, and real-time bird recognition, it demonstrates how the same technologies driving cars and robots are also filtering into consumer devices. It’s a reminder that the West Hall’s innovations are part of a much bigger ecosystem of connected, intelligent machines. Oshkosh: Reinventing Emergency Response Oshkosh brings one of the most imposing vehicles on the floor: a next-generation, sensor-laden fire and rescue truck. With automated doors, advanced cameras, and rugged all-terrain design, this is a vehicle built for speed, safety, and coordination in the most extreme conditions. It shows how autonomy and robotics aren’t just about convenience—they’re about saving lives. Leo Flight: The Jet Bike Dream If there’s a symbol of the futuristic spirit of CES 2026, it might be the Leo Flight jet bike. A compact, electric, jet-propelled personal aircraft that doesn’t require a pilot’s license, it promises short hops across lakes or terrain at speeds up to 60 mph. With limited flight time, it’s not practical for everyone—but it perfectly captures the experimental edge of the future of travel. Alpinestars Tech-Air: Safety Gets Smarter Not all innovation is about movement—some of it is about protection. Alpinestars’ Tech-Air airbag system for riders deploys instantly during a crash, adding ...
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