CANDID CONVERSATION SERIES- EPISODE 8: AUTOMATING THE BUY/ SELL MANUAL TRANSACTIONS AND PROCESSES
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CANDID CONVERSATION SERIES- EPISODE 8: AUTOMATING THE BUY/ SELL MANUAL TRANSACTIONS AND PROCESSES
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Listen in to the April Media Ad Sales Summit Candid Conversation which brings together industry leaders from the Media Ad Sales Council (MASC) to 'talk shop' on how to automate the media marketplace! Delving into the future of makegoods, adopting a standard unit of measure, and the tech stack's role in reducing the friction in the supply chain, Missy Evenson (VP of Sales, Local Media, Scripps), Barbara Bekkedahl (President, Weather Group Ad Sales & Client Partnerships, The Weather Channel), and Becky Meyer (SVP, National Sales, Gray Television, Inc.) will share their insights with moderator Mark Gorman (CEO, Matrix Solutions). Make sure to listen to the pre-game conversation with Matrix CRO, Brenda Hetrick, and Matrix CEO, Mark Gorman before the Candid Conversation kicks off!