Buzz Beans CEO - Jordan Rothschild
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Buzz Beans CEO - Jordan Rothschild
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In this episode of the TechEdTV Podcast, host Edwin Hernandez sits down with Jordan Rothschild, founder and CEO of Buzzed Beans, to talk about her journey from advertising and the spirits industry into entrepreneurship. Jordan shares how she and her husband came up with the idea for a low-sugar, all-natural espresso martini line made with real Colombian cold brew and espresso extract—available across vodka, tequila, gin, and whiskey.
They discuss the rise of ready-to-drink (RTD) cocktails, shifting consumer habits (especially with Gen Z), and how AI is helping brands research markets, create campaigns, and personalize the shopping experience. Jordan also opens up about launching first in the UK, plans for the U.S., the realities of being a female founder wearing multiple hats, and her long-term vision for the brand.
A must-listen for anyone interested in consumer products, startup life, marketing, and the evolving beverage industry.