In this conversation, Susan and Hillary explore the evolving landscape of beauty purchasing, discussing the shift from brick-and-mortar stores to online shopping, and the cultural implications of these changes. They delve into global trends, generational differences in shopping behavior, and the importance of human interaction in the beauty industry. The discussion highlights the nostalgia for in-person experiences and the need for brands to create engaging retail environments to attract consumers.

We are not math girls, but we geek out on marketing.
Europeans still prefer in-store shopping for beauty products.
The beauty industry has seen a massive shift to online sales.
Cultural differences affect how beauty products are purchased globally.
Human interaction is crucial in the beauty shopping experience.
Loneliness in society is linked to online shopping habits.
Generational differences influence beauty purchasing behaviors.
Retail experiences need to evolve to attract consumers.
Nostalgia for in-person shopping is growing post-pandemic.
Brands are creating more engaging experiences to compete with online shopping.

Stay GLOSSY!

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Music by, Mag