In this episode of the Localization Fireside Chat, Robin Ayoub speaks with Steven Puri, Founder of The Sukha Company and former Hollywood film executive.

Steven shares what working inside major film studios taught him about discipline, creative output, and delivering under pressure. He explains why “busy work” creates the illusion of productivity, and how real progress requires deep work, structured focus, and intentional flow states.

The conversation explores:

• The difference between activity and meaningful output

• What Hollywood production workflows teach startup founders

• How to intentionally enter a flow state

• Why remote teams struggle with focus

• Leadership lessons about clarity, mission, and discipline

• The role of environment and sound in concentration

• Why deep work is becoming a competitive advantage

If you lead teams, build products, or want to improve your own performance, this episode offers a practical lens on designing work that actually produces results.
Watch the full episode on YouTube:
https://youtu.be/5m2dzQaDLgc

Connect with Steven Puri:
https://www.thesukha.co
https://www.thesukha.co/media

Follow Localization Fireside Chat:
https://www.l10nfiresidechat.com

Credits
Host: Robin Ayoub, Founder, Localization Fireside Chat

Connect and watch more
Website: www.L10NFiresideChat.com
Spotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX
Be a guest: https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recording
LinkedIn: https://www.linkedin.com/in/robinayoub/

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Views are for education and discussion. Apply judgment in your own context.

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