Welcome to the final episode of Season 10 of The Business of Endurance.

This season has taken us from the boardroom to Kona, via high mountains and some of the most demanding races on the planet. We kicked off with Chris Brindley MBE, sharing leadership lessons, critical thinking frameworks and the link between elite sport and high-performing businesses, before hearing from Ironman legend Julie Moss as she relived the iconic “crawl” in Kona and what it taught her about worthiness, vulnerability and grit.

We were joined by Dr Stacy Sims, whose pioneering work in female physiology is changing how women train, fuel and recover, and by João Andrade, founder of the 100 Series, who opened up about burnout, cardiac collapse mid-race, and how it forced him to completely rethink his life and work–life balance.

Sean Conway returned as our first-ever repeat guest to unpack his “Endurance Grand Slam” – including 105 Ironmans in 105 days – and the mindset behind having no Plan B. Ultra-running great Ryan Sands then took us deep into true adventure with stories from Lesotho, Western States and beyond, where culture, risk and resilience collide.

We closed the season with four-time Ironman world champion Chrissie Wellington OBE, exploring mental toughness, solitude, eating disorders in elite sport, coaching philosophies and the psychological pillars that underpin world-class performance.

In this wrap-up episode, Charlie and Claire revisit the key lessons, emotional moments and recurring themes from each of these conversations, and share why Season 10 has been one of the most powerful yet.

We're going to have a break now Season 10 has finished but you can still dive into our back catalogue of over 150 episodes and explore even more stories from the world’s best endurance athletes, adventurers and coaches.

This episode was sponsored by The Trusted Team and 4th Discipline

Today’s guest is someone whose story will stop you in your tracks. Chrissie Wellington OBE is more than just a four-time Ironman World Champion - she’s an icon of endurance, resilience, and reinvention.

Undefeated across 13 Ironman races, Chrissie didn’t even turn professional until the age of 30, making her one of sport’s most extraordinary late bloomers. But her journey from international development in Nepal to redefining the limits of human endurance in Kona, is anything but ordinary.

In this episode, she opens up about racing through pain, overcoming an eating disorder, finding purpose beyond podiums, and why intuition, values, and imperfection have been her greatest teachers.

If you’re looking for real insight on fitness, health, work-life balance, or using your platform for good - Chrissie brings it all. Stay tuned for one of the most inspiring conversations we’ve had on The Business of Endurance.


Highlights:

• Training the Mind First: Psychological conditioning, adversity tolerance, solitude tolerance, and learning to be alone with your thoughts - Chrissie's real secret weapon.
• Intuition Over Ego: The choices she regrets, the ones she cherishes, and the power of listening to your inner compass.
• The Shadow Behind Success: Her lifelong battle with eating disorders, Red-S, and self-worth - and the honesty, help, and reframing that carried her through.
• Identity Beyond the Finish Line: The danger of defining yourself as “world champion” and the liberation that comes from purpose beyond sport.
• Tools for Tough Moments: Recollection, reframing, music, mantras, and mental escape - how she moved through fear, pain, and uncertainty in Kona.
• Legacy for the Next Generation: Resilience in children’s books, role-modelling through parenting, and redefining what strength looks like.
• Resilience by Design: Chunking the unthinkable into tiny steps, trusting intuition, and controlling the controllables - her mental blueprint for world-class performance.
• The Perfectly Imperfect Race: How a brutal bike crash, torn muscles and raw road rash set the stage for the most meaningful victory of her career.
• Long-Term Health Over Short-Term Wins: Understanding fuelling mistakes, carb needs, hormonal health, and the consequences of “lighter is faster.”
• A Life Lived on Purpose: “She seized every opportunity and made a mark on the world for all the right reasons.”

Links:

Connect with Chrissie on LinkedIn: https://www.linkedin.com/in/chrissie-wellington-obe-09184b228/

Chrissie Wellington's Website: https://www.chrissiewellington.com/

Get Chrissie's Book: A Life Without Limits

Get Chrissie's Book: To The Finish Line

Get Chrissie's Book: You're So Amazing

Get Chrissie's Book: You're So Strong

This episode was sponsored by The Trusted Team and 4th Discipline

We’re honoured to feature South African trail legend, Ryan “Hedgie” Sandes - a living testament to what a curious mind, unwavering discipline, and bold risk-taking can achieve.

From lining up for his first marathon in Knysna with just three weeks of training, to winning the Gobi Ultra and becoming the first ever to conquer the Four Deserts, to his landmark Western States victory, Ryan has consistently redefined what’s possible in our sport.

He’s faced setbacks, from glandular fever to being attacked by the locals, and emerged stronger and wiser. In our conversation, we’ll hear what truly motivates him - how racing for fun is better than racing for medals, and how important the small wins really are.

Whether you’re an endurance athlete, business leader, or dreamer - Ryan offers strategies to help you push further, think smarter, and live more resiliently.

Highlights:

• Try > What If?: Ryan’s core philosophy on risk, regret, and choosing action over hesitation.
• The ‘Accidental’ Marathon: Three weeks’ prep, a hilly course… and a breakout first marathon that sparked everything.
• Dream Givers: Why he treats partners as long-term collaborators, not logos - and how that saw him through the lows.
• Lesotho Lessons: A terrifying night on the mountain turns into a masterclass in empathy, context, and team resilience.
• Small Wins > Big Medals: Community runs, a K9 race with his dog, human connections that matter more than podiums.
• Becoming A Pro (The Real Playbook): Winning matters, but stories, value, and thinking like a business sustain a career.
• Joy Over Obligation: Letting go of UTMB and reigniting motivation with fresh goals like Cocodona 250.
• Inside 250 Miles: Hallucinations, micro-sleep fails, bone broth and rice - the mental and fuelling strategies that kept him moving.
• Rebuilds & Reinvention: Glandular fever and a sacrum stress fracture; ditching rigid goals to rediscover love for the sport.
• Giving Back & Legacy: From 13 Peaks to mentoring: using adventure to grow people, not just results.

Links:

Connect with Ryan on Instagram: https://www.instagram.com/ryansandes/

Connect with Ryan on Facebook: https://www.facebook.com/Ryan.Nicholas.Sandes

Ryan Sandes Website: https://ryansandes.com/

This episode was sponsored by The Trusted Team and 4th Discipline