Most Canadian entrepreneurs carry a quiet belief that a job would have been the safer choice. The data says otherwise.

In this episode of Business Is Good, host Chris Cooper makes the case that owning a business in Canada right now is one of the most rational financial decisions a person can make. Not the bravest. The most rational.

At 35, Chris seriously considered taking a job at a call center because it felt secure. That company is bankrupt. He isn't. That story frames an episode built entirely on verified Canadian data — and a clear-eyed argument for why "the safe path" is a myth that's costing Canadian business owners real money, real confidence, and real pride.

You'll learn:

1. Why job security is largely a feeling, not a fact — and what Statistics Canada's numbers actually show about who creates economic stability in this country
2. The three things business ownership creates that employment never will: equity, tax tools available through your CCPC, and a multiplier effect on everyone around you
3. Why small businesses employ nearly half of Canada's private sector workforce and generated 38% of all new jobs in 2023 — making entrepreneurs the actual backbone of this economy
4. Why the owners who outperform aren't smarter or luckier — they just know their "why"

This episode ends with three concrete actions and an introduction to the Mindset Myth Buster — a free worksheet that helps you identify the six specific beliefs holding your business back.

Free download at businessisgood.com.

Connect with Chris Cooper:

Website - https://businessisgood.com/