Business Development with Fexingo: Partnerships, BD, and Strategic Growth Conversations copertina

Business Development with Fexingo: Partnerships, BD, and Strategic Growth Conversations

Business Development with Fexingo: Partnerships, BD, and Strategic Growth Conversations

Di: Fexingo
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A proposito di questo titolo
 Lucas and Luna convene in Fexingo's glass tower lobby to dissect the mechanics of business development: the art of forging partnerships, navigating B2B sales cycles, and scaling through strategic alliances. Each episode centers on a single case study — a biotech licensing deal, a co-marketing agreement between SaaS rivals, a university-corporate research collaboration — and reverse-engineers the negotiation, the stakeholder alignment, and the missteps that nearly killed it. Lucas, a former BD director, presses for granular detail: upfront fees, revenue splits, termination clauses. Luna, a startup operator turned strategist, pushes back on theory with real-world constraints: board politics, cash flow timing, integration risk. Together they map the gap between handshake and signature. This show is for founders, corporate development officers, and partnership managers who know that a deal's value lives in its structure, not its announcement. Expect no platitudes about 'win-win' — only the ledger of concessions, the cold emails that got replies, and the exit clauses that saved a company. What does a successful partnership actually look like on the other side of the press release? Lucas and Luna track the numbers from announcement to renewal. #BusinessDevelopment #StrategicPartnerships #BDStrategy #CorporateDevelopment #B2BSales #PartnershipManagement #AllianceManagement #LicensingDeals #ChannelPartnerships #JointVentures #RevenueSharing #DealStructure #NegotiationTactics #StakeholderAlignment #StartupGrowth #FexingoBusiness #BusinessPodcast #Business Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economia
Episodi
  • How Marriott Built Its Global Loyalty Engine

    How Marriott Built Its Global Loyalty Engine
    Nov 12 2026
    We break down how Marriott International turned a fragmented hotel portfolio into the world's largest loyalty program. With over one hundred and fifty million members, the key isn't just points—it's the strategic acquisition of Starwood and the integration of diverse brand experiences into a single currency. We explore the economics of liability management, the margin impact of redemptions, and why the program’s cross-sell rate exceeds traditional retail benchmarks. This is a case study in turning fixed costs into variable revenue through network effects. #MarriottInternational #LoyaltyPrograms #BusinessDevelopment #StrategicGrowth #CustomerRetention #StarwoodAcquisition #RecurringRevenue #NetworkEffects #FexingoBusiness #BusinessPodcast #HotelIndustry #DataAnalytics #CrossSelling #BrandPortfolio #CustomerLifetimeValue #EconomicsOfLoyalty #LucasAndLuna #BusinessStrategy Keep every episode free: buymeacoffee.com/fexingo
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    14 min
  • How Salesforce Built Its Partner-Led Growth Engine

    How Salesforce Built Its Partner-Led Growth Engine
    Nov 12 2026
    Salesforce didn't just sell software; it built an ecosystem where independent consultants and system integrators became its primary sales force. We explore the specific mechanics of the AppExchange, the revenue-share incentives that turned partners into evangelists, and how this strategy allowed Salesforce to scale enterprise adoption without proportionally scaling its internal headcount. Discover the strategic decisions behind their partner-first model. #FexingoBusiness #Salesforce #PartnerEcosystem #AppExchange #B2BSaaS #StrategicPartnerships #ChannelSales #CloudComputing #EnterpriseSoftware #GrowthStrategy #BusinessDevelopment #SaaSGrowth #EcosystemFlywheel #RevenueShare #SystemIntegrators #ConsultingIndustry #TechBusinessModels #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo
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    10 min
  • How Adobe Won the Enterprise Creative War

    How Adobe Won the Enterprise Creative War
    Nov 10 2026
    Adobe didn't just survive the shift to cloud software; they weaponized it. In this episode, Lucas and Luna dissect how Adobe’s enterprise sales team turned a creative tool into an indispensable operational backbone for Fortune 500 companies. We look at the specific friction points in large-scale licensing, the strategic pivot toward managed services, and why brand safety became the ultimate moat against AI disruption. It is a masterclass in B2B expansion. #FexingoBusiness #BusinessPodcast #AdobeStrategy #EnterpriseSales #B2BGrowth #CloudMigration #BrandSafety #CreativeEconomy #SaaSModels #DigitalTransformation #LucasAndLuna #StrategicPartnerships #RevenueGrowth #CustomerSuccess #TechIndustry #MarketMoats #SoftwareDistribution #CorporateStrategy Keep every episode free: buymeacoffee.com/fexingo
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    12 min
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