Bump it Up: How The Bumper Score Unlocks Measurement with Bryan Barletta
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Bump it Up: How The Bumper Score Unlocks Measurement with Bryan Barletta
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The AMP Accords shared some big goals for better measurement in July. But what does real tangible progress look like today? Find out on this week’s installment of The Media Roundtable .
Dan Granger (CEO & Founder, Oxford Road) and Bryan Barletta (Partner, Sounds Profitable) join forces for a crossover episode with The Download podcast. They’re covering the industry’s shift away from downloads, the Bumper Score, and how to avoid a repeat of the iOS 17 drama. Let’s dig in.
“[Podcasters] build this stage and this venue and they fill it with people, and then they gotta drag it across the desert by themselves. Why don't we put some wheels on this thing?”
-Dan Granger (CEO & Founder, Oxford Road)
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