Built in Public copertina

Built in Public

Built in Public

Di: Courtney Johnson
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A proposito di questo titolo

 Built in Public is a personal brand podcast hosted by Courtney Johnson. Each week, Courtney sits down with founders, creators, and operators to unpack how they turn expertise into authority, visibility into opportunity, and content into long-term leverage. We talk positioning, audience building, thought leadership, and what it actually takes to show up before you feel ready. If you want to build it in public, this show is for you.Courtney Johnson Economia Gestione e leadership Leadership
Episodi
  • How Hala Taha Turned a Free Podcast into a Multi-Million Dollar Business

    How Hala Taha Turned a Free Podcast into a Multi-Million Dollar Business
    Apr 21 2026
    Her first client paid her $700. Her second paid her $30,000. She didn't even have a website.Hala Taha, aka 'The Podcast Princess', started her career as Angie Martinez's assistant at Hot 97, spent years trying to make it online before anyone used the word "influencer," and finally found her breakthrough on LinkedIn when everyone told her it wasn't the place for that kind of content. She launched Young and Profiting as a free podcast with a volunteer team of 10 in a Slack channel. Today she runs a 60-person company, the #1 self-improvement podcast network, and makes $1.5M a year in podcast sponsorships alone.In this episode, Hala breaks down exactly how she built it all. We get into why she turns podcast guests into paying clients, how she hired her first video editor by poaching them from the company that fired her, why trades and engagement pods were her secret growth weapons when she had zero budget, and why the last thing you should ever outsource is your original thinking.If you've been waiting until you have a website, a logo, a team, or a plan before you start… Hala had none of that. And she's making MILLIONS.📘 Career Cheat Codes (IT'S OUT!!!)
My new book Career Cheat Codes is now available to order. It’s a practical guide to building career leverage, growing your visibility, and turning your expertise into real opportunities.Order yours → penguinrandomhouse.com/books/807588/career-cheat-codes-by-courtney-johnson/02:32 Hala's origin story: Hot 97, Angie Martinez, and trying to make it online since 1805:28 Why she never tried to do it alone and how she recruited her first volunteer team07:07 The spicy case for free internships and why her earliest interns are now business partners09:48 How trades and audience swaps grew her brand with zero budget11:50 Posting on LinkedIn when everyone said not to, and why that was her biggest break16:28 The first hire every creator should make and the last thing you should ever outsource20:51 You cannot scale to elite level without a team. Period.32:43 Your brand enables you to charge more: the power of social proof35:39 The best decision she ever made and why she's thankful she showed up every day brick by brick43:59 Why AI is coming for entry-level jobs and how personal brand is the way to future-proof yourselfAbout Hala TahaHala Taha, known as “The Podcast Princess,” is the host of Young and Profiting (YAP) Podcast, a #1 Entrepreneurship podcast with over 30 million downloads. A Top 100 podcast globally, YAP features star-studded guests like Matthew McConaughey, Gary Vee, Alex Hormozi, Deepak Chopra, Daymond John, Mel Robbins, and countless others. The show was recognized as a 2022 Webby Honoree, and Hala graced the cover of Podcast Magazine in January 2021.Hala is also the Founder and CEO of YAP Media, an award-winning, premier white-glove social media and podcast production agency for CEOs, celebrities, and top podcasters. With nearly 60 employees and a dozen high-profile clients, YAP Media was named the #1 LinkedIn Marketing Agency and voted Best Podcast Agency of 2022.In 2022, Hala launched the YAP Media Network, a podcast network that helps top podcasts land sponsorship deals with major brands like LinkedIn, Airbnb, and Shopify. YAP Media is pacing to hit 8-figures in 2025, and represents some of the most popular business podcasters in the world including Jenna Kutcher, Amy Porterfield, Tori Dunlap and John Lee Dumas. Connect with Hala👍 Instagram: @yapwithhala💼 LinkedIn: Hala Taha🎙️ Podcast: Young And Profiting🌐 youngandprofiting.com/Stay connected with me📧 Contact: courtney@smoothmedia.co👍 Instagram: @builtinpublicpod👍 Instagram: @courtlynnjohnson💼 LinkedIn: Courtney Johnson🎶 TikTok: @courtney..johnson
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    46 min
  • How Jasmine Star Built a 7-Figure Personal Brand Online (And Exactly How to Do It Too)

    How Jasmine Star Built a 7-Figure Personal Brand Online (And Exactly How to Do It Too)
    Apr 14 2026
    The personal brand space has sold you this idea that you need a website, a logo, a niche, and a strategy before you start. You don't. And Jasmine Star is proof.Jasmine Star dropped out of law school with no camera, no portfolio, no business cards, and no plan. Instead of waiting until she was ready, she started documenting. She rented gear she couldn't afford, shot 11-hour weddings for only $1,000, and built her brand through storytelling before anyone was calling it that.She went from a $197 digital course to over a million dollars in a year, to building a SaaS company, to launching a holding company with multiple 7-figure revenue streams, all under her own NAME, because she understood something most people still don't: nobody can out-be you.In this episode, Jasmine shares exactly how she thinks about personal brand, trust, and what it takes to build something that lasts. We get into why your brand is not your logo or your gear, it's the feeling people have about you when you leave the room. Why we're in a trust recession right now and what that means for anyone building online in 2026. And why the creators who will win are the ones who stop chasing trends and start owning their lane.If you've been waiting until you have it all together before you start, this is the episode that ends that excuse!Mentioned in this episode:📘 Career Cheat Codes (IT'S OUT!!!)
My new book Career Cheat Codes is now available to order. It’s a practical guide to building career leverage, growing your visibility, and turning your expertise into real opportunities.Order yours → penguinrandomhouse.com/books/807588/career-cheat-codes-by-courtney-johnson/05:20 Why Jasmine dropped out of law school and picked up a camera with no experience08:15 The free blog that accidentally became her personal brand engine12:30 How to figure out what your personal brand should actually be about (3 questions)17:10 Personal brand vs. company brand, and why Jasmine always chose her name22:45 The $197 course that made over $1M in one year27:00 Why we're in a trust recession and what to do about it in 202629:30 The Instagram poll strategy that builds your offer before you launch it35:00 How to know when it's time to pivot, and the difference between a pivot and a quit39:15 Jasmine's 3 steps if she had to start from scratch today44:00 The cringe mountain, and why you have to climb it anywayAbout Jasmine StarJasmine Star is a world-class speaker, thought leader, podcast host, CEO, and entrepreneur dedicated to helping business owners grow with unrivaled marketing, powerful lead generation, and strategic sales.After dropping out of UCLA Law School on a full-ride scholarship, she set out to become a photographer without owning a camera. She rented gear, used a free blog to market her business, and built an internationally recognized, award-winning photography career from scratch. That blog attracted tens of thousands of readers daily and became her first path to a 7-figure revenue stream.In 2015, she created her first online course, earning $1M+ in under 10 months. She went on to launch a membership that welcomed 2,444 entrepreneurs in its first five days and has since served 40,000+ business owners. In 2021, she entered the tech world as a SaaS CEO, and by 2023, she and her husband launched a holding company where she now serves as advisor and investor.She believes impossibilities are simply opportunities in disguise.Connect with Jasmine👍 Instagram: @jasminestar💼 LinkedIn: Jasmine Star🎙️ Podcast: The Jasmine Star Show🌐 jasminestar.comStay connected with me📧 Contact: courtney@smoothmedia.co👍 Instagram: @builtinpublicpod👍 Instagram: @courtlynnjohnson💼 LinkedIn: Courtney Johnson🎶 TikTok: @courtney..johnson
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    57 min
  • Tiger Sisters: From Stanford MBA & Goldman Sachs to a #1 Business Podcast in 18 Months

    Tiger Sisters: From Stanford MBA & Goldman Sachs to a #1 Business Podcast in 18 Months
    Apr 7 2026
    Hollywood told them they were "respectfully, nobodies." So they sat down at a kitchen table and built one of the fastest-growing podcasts in the world.Cherie and Jean Luo come from the most traditional path you can imagine: Ivy League degrees, Goldman Sachs, Snapchat, Stanford MBA. Instead of keeping that knowledge locked inside boardrooms, they chose to share it publicly. Tiger Sisters launched as a fully bootstrapped, two-person operation with no outside investment, no team, and no playbook. Within two years, they hit #1 on the podcast charts.In this episode, we get into how they treat their podcast like a tech startup; running experiments, killing their ego, and letting their audience co-produce the show!! We talk about why the fear of looking cringe is the single biggest thing holding people back, why they intentionally delayed monetization for a full year, and why the information you think is obvious is exactly what someone else desperately needs to hear.If you've been sitting on an idea waiting for the perfect time, the perfect credentials, or the perfect setup... this conversation is going to wreck every excuse you have.Mentioned in this episode:📘 Career Cheat Codes (Pre-Order)
My new book Career Cheat Codes is now available for pre-order. It’s a practical guide to building career leverage, growing your visibility, and turning your expertise into real opportunities.Pre-order → penguinrandomhouse.com/books/807588/career-cheat-codes-by-courtney-johnson/03:21 Coming from corporate and getting over the fear of looking cringe06:20 Jean's journey from extremely private to co-hosting a #1 podcast09:34 Cherie's first post and the TikTok video that changed everything13:41 How they treat Tiger Sisters like a tech startup15:22 Dropping the ego: why they A/B test everything and take nothing personally21:10 How they ran everything as a two-person team before hiring anyone24:05 The rejected reality TV show that became a #1 podcast27:02 Why more people from elite career paths are building personal brands37:42 Jean wasn't the most qualified on paper and it didn't matter39:10 Why they waited a full year before monetizing45:52 Information is power: the story that proves it48:26 The future of personal brand and the creator-corporation convergenceAbout Tiger Sisters Cherie and Jean Luo are the co-hosts of Tiger Sisters, a top business podcast built in under two years with zero outside funding. Cherie brings six years of content creation experience and a background in tech and product management. Jean left a 15-year corporate career spanning Goldman Sachs, Snapchat, and other major companies to go all in. Together, they're on a mission to empower 1 billion women by un-gatekeeping career, money, and mindset information that's traditionally been locked behind elite institutions. They approach everything with a startup mentality: experimental, ego-free, and community-driven.Connect with Tiger Sisters🎙️ Podcast: Tiger Sisters on Spotify & YouTube👍 Instagram: @tigersisterspodcast 👍 Cherie's Instagram: @cherie.brooke👍 Jean's Instagram: @jeanluo_💼 Cherie's LinkedIn: Cherie Brooke Luo💼 Jean's LinkedIn: Jean LuoStay connected with me📧 Contact: courtney@smoothmedia.co👍 Instagram: @builtinpublicpod👍 Instagram: @courtlynnjohnson💼 LinkedIn: Courtney Johnson🎶 TikTok: @courtney..johnson
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    52 min
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