Nobody likes opening their inbox to another automated sales pitch. So why are so many businesses still sending them?

In this episode of Built It. Broke It. Fixed It., Chris, Vlad and Ant are joined by lead generation expert Jenny Ashdown to talk about what happens when everyone uses the same tactics. They discuss AI-written outreach, why approaches that once worked lose their impact, and the difference between a long list of leads and people who might actually become customers.

Is it time to rethink how we generate leads? We hope we did a good job.

Hiring friends and family sounds like a great idea. You already trust them, you know them well and you want to see them succeed. But what happens when business starts affecting the relationship?

In this episode of Built It. Broke It. Fixed It., Chris, Vlad and Ant share their experiences of working with siblings, partners and close friends, including the times it worked and the times it became complicated.

They discuss setting boundaries from day one, agreeing responsibilities properly and why trust alone is never enough when money, pressure and difficult decisions are involved.

Can working with friends and family really work, or is it a risk best avoided?

We hope we did a good job.

Growth is often seen as the ultimate goal, but what does it really cost?

In this episode, Chris, Vlad and Ant talk about their staff, the people who have helped them build the business and how important it is to recognise the work that goes on behind the scenes.

They discuss building trust, supporting people properly and creating a workplace where staff feel valued rather than treated as just another number.

We hope we did a good job.