What does it take to build a video game studio in Africa when funding is scarce, the industry is still emerging, and you're competing for a place on the global stage?

In this episode of The ReadyforWork Podcast with Tom-Chris Emewulu, originally recorded during Tom-Chris Emewulu's 2024 Guinness World Record Interview Marathon, Tom-Chris sat down with Dean Gichukie, CEO and co-founder of Kunta Content, an African game studio creating video games inspired by African culture and history.

Dean shared how his background in storytelling, film production, and technology led him to pursue a long-held ambition of creating African video games. He explained why he believes gaming offers a powerful way to preserve African history, connect younger generations with their heritage, and share authentic African stories with audiences around the world.

Beyond the creative vision, Dean opened up about the realities of building the studio, including years of bootstrapping, prolonged periods without revenue, managing cash-flow challenges, and keeping a team together through uncertainty. He also shared practical lessons on hiring, fundraising, building trust within teams, and balancing entrepreneurial ambition with financial reality.

In this episode:

• Why African stories deserve a place in the global gaming industry
• Building a creative business through bootstrapping and financial uncertainty
• How to build a strong team and create an environment where people can speak honestly
• What young entrepreneurs should understand about fundraising and revenue

• Why long-term relationships, resilience, and patience matter when building a business

About the show:

The ReadyforWork Podcast with Tom-Chris Emewulu brings you exclusive conversations and practical insights to grow your mindset, money, productivity, and well-being. Subscribe now and don't miss the next episode!

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Connect with Dean Gichukie:

• LinkedIn: ⁠Dean Gichukie 🚀 Gamescom
• Instagram: Dean Gichukie
• Website: gichukie.com